UserTesting focus groups with Invite Network

Learn how to set up focus groups using UserTesting's Invite Network feature.

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Set up a focus group 

  • UserTesting Network – Focus groups with our UserTesting Network will go through our Professional Services team. Reach out to your Customer Success Manager (CSM) or submit a request via our project request form.
  • Invite Network – Setting up a focus group with Invite Network will allow you to create a link and send it to your external participants. For more information on how to set this up, please see the instructions below.
  • Note: Please avoid sending Invite Network links to our UserTesting Network.

     

To set up a focus group with your own participants, follow these steps:

  1. Click the Create test button on your UserTesting dashboard and select Live Conversation.
    create_test.png
  2. Choose the Create link option to generate a shareable link for your audience.
    create_link.png
  3. Click Provide availability to specify the dates and times you're available for the focus group sessions.
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  4. After setting your availability, click Done at the bottom of the page, then select Launch and get link to proceed.
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Invite participants and observers

  1. On the Sessions tab, click Actions and copy the Contributor "join interview" link. Share this link with individuals you want to join the discussion.
    contributor.png
  2. To invite team members as observers (who won't participate in the discussion), choose Invite colleagues under the Actions menu. This will generate a link to share with your team.
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  3. Ensure that all participants and observers have the necessary information and access links ahead of the scheduled session.


Manage sessions and scheduling

  1. After launching, select Copy schedule link to obtain the scheduling link.
  2. Paste this link into an incognito browser window to schedule the session.
  3. If you're organizing multiple sessions, repeat this process for each one to ensure all focus group slots are appropriately scheduled.
  4. Regularly monitor your dashboard for upcoming sessions and make any necessary adjustments to accommodate participants' needs.

 

 

Additional considerations and best practices

  • Clearly communicate the purpose and expectations of the focus group to all participants beforehand.
  • Test your technical setup (audio, video, internet connection) before the session to prevent disruptions.
  • Prepare a discussion guide to keep the conversation focused and productive.
  • Encourage open dialogue among participants, allowing them to build upon each other's ideas.
  • After the session, review the recorded video and transcript (available on the platform) to extract valuable insights.

 

 

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