Sentiment Path

Sentiment path is available on the following subscriptions:

Key Features

• Use this tool to help you prioritize which feedback to analyze and to transition smoothly from a broad view of all responses to a narrower view, the details of individual videos, transcripts, and notes.
• Select the Sentiment tab on any task-based question to view the total number of positive and negative sentiment moments on a web-based experience.
• Focus on a single individual to understand that contributor's reactions as they navigate through certain web-based experiences, such as prototype screens or webpages.
• Sentiment path, as well as Intent path, are available on Ultimate and Premium subscriptions.

Sentiment Path: How It Works

If Sentiment path is enabled on your subscription, you can find it under the Metrics tab of a test with a task-based question. Selecting the Sentiment tab shows positive and negative sentiments generated from sentiment analysis layered on top of a task's Interactive Path Flow. The sentiment indicator size is based on the number of contributors who expressed positive (green) or negative (red) sentiments when on each screen.

Note: The UserTesting templates that generate interactive path flows showing a sentiment path include Cart abandonment, Mobile app evaluation, Website evaluation, and Prototype evaluation. Go to the Template Gallery to access these templates.

1. Hovering over one of the sentiment indicators reveals the thumbnail of that particular screen and the number of individuals who gave positive or negative comments.

2. Clicking on the sentiment indicator reveals a "donut" chart below the interactive path flow, allowing you to drill deeper and see positive or negative sentiments given by each individual when on that screen. The size of the donut represents the total number of positive or negative sentiments expressed.

3. Clicking on a donut reveals the specific moments (transcripts) that triggered the positive or negative sentiment.

4. View all positive and negative moments for each individual person across the entire experience by clicking on the username to the left of the interactive path flow. Doing so shows the positive and negative moments issued by that person for each node. For an individual who revealed no sentiment during the task, their username will not be clickable. 

5. If you are on the Advanced or Ultimate subscription plan, you can filter for negative and positive sentiment across all paths using the path filter search bar above the Interactive Path Flow visualization. Query for "positive" or "negative" comments to see how many contributors uttered that sentiment and at which screens they did so.

To get the most out of Sentiment path, keep these tips in mind:

• Choose large sample sizes to test if you want to see additional unique paths, or to reinforce the patterns you are seeing.
• Compare different web properties for the same task to get more nuanced feedback of the web experience.
• Add instructions to your test setup that encourages individuals to speak out loud their thoughts as they navigate the test.

Sharing insights

There are a couple of ways in which you can share insights through a sentiment path.

Click the Share call-to-action from your test's Results page. This will create a test link that you can share with anyone on your account, or email the test to logged-in team members directly from the UserTesting Platform. Read more about how to share test results.

Note: This method will share the entire test, not just a sentiment path.

Another option is to take a screenshot of the sentiment path visualization and share it with your team as an image file.

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