How to Validate and Recruit Your Ideal Contributors

Do you have challenges reaching niche audiences you want to test with? Or maybe you need to validate that you have the right contributor and that they are in fact, in your target audience. One way to combat these challenges is to validate and recruit your ideal contributors through a study.

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Recruiting the right audience

  • To find the right contributors, you need to write screener questions that don’t reveal the true purpose of the test.
  • Include a verification task to confirm that contributors meet the criteria.
  • This process helps ensure that only those with the correct device or product participate.

 

Validating contributors

  • An initial test allows you to determine if you want to run a broader study with selected contributors.
  • You can mark selected contributors as a Favorite Contributor or create a Favorite Contributor Network to use them in future studies.
  • Like a diary study, this process involves informing contributors about what to expect in upcoming tests.
  • Let contributors know about details such as time commitment, whether the test will be moderated or unmoderated, and the criteria for future participation.

 

Test plan example

Use case: Ensuring that participants belong to your target audience.

  • Start with broad screening questions and narrow them down.
  • For example, if testing for a laundry detergent brand, ask participants if they own and use the detergent.

Example screening questions:

  • Do you currently have a container of laundry detergent in your home? [Yes-accept, No-Reject]
  • Are you willing to show and use your laundry detergent on camera? [Yes-accept, No-Reject]

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Example test plan:

  • Present a test scenario and ask relevant questions:
    laundry_scenario.png
  • How long have you used Ginger Sunshine Laundry Detergent? [Written response]
  • Where do you purchase Ginger Sunshine? [Multiple choice: Online, In-store]
  • How many people are in your household? [Written response]
  • How many times per week do you use Ginger Sunshine Laundry Detergent? [Written response]
  • Which scent of Ginger Sunshine do you currently use? [Multiple choice: Orange Rays of Sun, Sunlight Lavender, Ginger spice, Sensitive–no odor]
  • How satisfied or dissatisfied are you with the scent of Ginger Sunshine Laundry Detergent? [Rating scale: Very dissatisfied to Very satisfied]
  • What size jug of detergent do you typically purchase? [Multiple choice: 25 Fl Oz, 65 Fl Oz, 100 Fl Oz, 154 Fl Oz]
  • Camera task: Show how much detergent you use by pouring the amount you normally use into the included lid.
  • How satisfied or dissatisfied are you with how long your detergent lasts? [Rating scale: Very dissatisfied to Very satisfied]
  • Describe your current laundry routine. [Verbal response]
  • Participants will be evaluated, and if selected, they will receive another test in two weeks.
  • Final question: If chosen, how likely are you to participate in the next test?

 

Using Task groups

  • When building your test plan, you can use Task groups.
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  • Tasked Groups provide pre-configured tasks to meet specific testing objectives, such as findability, content evaluation, and visual appeal.
  • To learn more, read the article "Task groups and results."
  • Head over to the UserTesting Platform to set up your study to find the right contributors for your test. If you need further assistance, check out this article to learn what Professional Services offer.

 

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