Multiple choice questions (Surveys and Interaction tests)

Learn how to use multiple choice questions in surveys and interaction tests to collect fast feedback and measure participants' overall opinions and preferences.

This article applies to: UserTesting 

On this page:

• About multiple choice questions
• Feature: Other
• Feature: None of the above
• Feature: Copy and paste
• Feature: Maximum answer limits
• How to add a multiple choice question
• Five steps to writing an excellent multiple choice question

 

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About multiple choice questions

• One or more multiple choice questions can be added anywhere in your test builder.
• When creating a multiple-choice question, you can limit participants to one answer or allow multiple selections.

Example multiple choice questions

• Which of the following did you first notice when you saw this page?
• Based on the information you see, which of the following actions would you take next?
• Which of the designs was more visually appealing?
• Which of the following features is most important to you?
• Based on what you saw on this page, which of the following statements is true?

 

Feature: Other

• The dedicated Other option is available for multiple choice questions in Interaction tests and Surveys.
• Allows participants to enter their own options as a response to a multiple choice question.
• It's a vital option for collating data on options that might not have been included in the original multiple choice selections.
• The Other responses will be highlighted in the Results as a single column.
• The Data tab of the multiple choice question will include a breakdown of the responses entered in the field.

To add the Other option in Interaction tests and Surveys, follow these steps:

1. Create a multiple choice question.
2. Select the Other option from the Add fixed answer menu.
   
3. If added, participants can enter their own option as a response. 

 

 

Feature: None of the above

• A dedicated None of the Above answer option is available for multiple choice questions in Interaction tests and Surveys.
• Ensures accurate responses when none of the provided options apply to a participant.
• Prevents contradictory answers by disabling other selections when None of the Above is chosen.
• The None of the Above option is not customizable.

To add the None of the above option, follow these steps:

1. Create a multiple choice question.
2. Select the None of the above option from the Add fixed answer menu.
   
3. If selected, participants cannot choose other answers, ensuring clean data.

 

 

Feature: Copy and paste

• Available in Interaction tests and Surveys.
• Copy and Paste on multiple choice questions allows you to quickly insert answer options from external documents.
• Save time and effort when creating a Survey or Interaction Test from an external document.
• Reduce manual input errors, making survey setup more efficient and giving greater confidence ahead of launch.
• Pasting Other or None of the Above in English automatically adds the fixed answer option variant.
• This feature does not support rich text options (e.g., bold, italics).

To paste multiple answer options, follow these steps:

1. Create a multiple choice question.
2. Copy formatted as multiple lines, table rows, or bullet points.
   
3. Paste answers into the Answers section for your multiple choice question.
   
4. The platform will automatically format pasted options into separate answer choices.

 

 

Feature: Maximum answer limits

• Available in Interaction tests and Surveys.
• Set a maximum number of responses that participants can select in multiple choice (multi-select) questions.
• Prevents participants from selecting all options randomly, improving data quality by discouraging speeding behaviors.
• Helps control question logic and collect more meaningful insights.

To set a maximum selection limit, follow these steps:

1. Create a multiple choice question.
2. Add answers and choose Multi-select.
   
3. Select the Maximum answer selection menu and choose your desired maximum answer selections. 
   
4. Participants are prevented from selecting more choices than allowed.

 

 

How to add a multiple choice question

1. Select the Create test button, and choose Interaction test or Survey.
   
2. Navigate to the Test builder tab.
3. Select the + Add button.
4. Choose Multiple choice under Questions.
   
5. Type your question.
   
6. Choose Single select or Multi-select.
   
7. Add your answer text. You can add more answers, reorder, delete, and randomize answers.
   Optional: You can add logic to your multiple choice question.

 

 

Five steps to writing an excellent multiple choice question

1. Provide clear and distinct answers.

• Make sure your answers are mutually exclusive and each answer can stand alone.
• Avoid special characters like asterisks, dashes, or periods in your multiple choice answer options.
• This could cause issues, such as answer options not displaying correctly or the participant being unable to move on to the next task.

2. Provide a fixed answer choice of "None of the above" or "Other".

• This will prevent your data from being skewed by providing an “out”.

3. Don't ask leading questions or yes/no questions.

• When participants can easily predict which answer you want from them, they’ll be more likely to choose that answer, even if it isn’t accurate.

4. Decide whether participants can select more than one answer.

• In some scenarios, it might make sense to let participants choose multiple answers that apply to them.
• You'll see the option to do this when you're creating the task.
  

 

 

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