QXscore™

On this page:

• What is a QXscore?
• How to set up a QXscore
• QXscore when testing without Installing UserTesting's browser extension

What is a QXscore?

• QXscore™, short for Quality Experience Score, is a metric developed by UserTesting that quantifies the quality of a digital experience on a scale from 0 to 100 by equally weighing attitudinal measures (i.e., ease of use, appearance, trust, and loyalty) and behavioral measures (i.e., task success). 
• The QXscore is a composite of the combined behavioral UX KPIs (Task Success) and attitudinal UX measures (Ease of Use, Trust, Appearance, and Loyalty).
• It was designed to produce a single measure that UX professionals can use to measure UX quantitatively, and is easy for stakeholders to understand.
• We recommend including no more than six tasks.
  • While the platform allows more, exceeding this range can lead to participant fatigue, lower data quality, and reduced completion rates.

How to set up a QXscore

1. Select Create test from the top navigation bar. This opens the full menu of available test types. From the dropdown, select Unmoderated test. 

2.  When the prompt appears, choose Use the new test experience. This ensures you have access to the latest features, including enhanced task design and improved participant usability.

3. Select Interaction test. This mode captures only screen activity, making it ideal for tasks that do not require think-aloud feedback.
 

4. In the test builder, select Add task. From the task list, choose QXscore to include this standardized experience measurement in your test.


 

5. A minimum of two navigation tasks with clear success/failure criteria must be provided in order to collect behavioral data for a QXscore.

6. Add a Starting URL for the key navigation tasks you want to test. 

7. Add the Success URL that participants need to land on to complete the task successfully. Consider using “Contains” versus “Exact match.” Participants can land on the success page, and if there is a slight difference in the URL, UserTesting won’t recognize the participant as successful. 

8. Within each task, create a scenario so participants can interact with your site in context. Provide clear endpoints for the task so participants know when to move on. For example:

“Imagine you are interested in understanding your options for a subscription plan. Show us how you would decide between the subscription plans. STOP before enrolling and move on to the next task.”

9. Add follow-up questions. Although follow-up questions for individual tasks are not included in the QXscore calculation, you can assess the task's ease of use and ask participants why they rated the task easy or difficult for more insights. 

10. At the end of all tasks, standardized QXscore attitudinal questions are presented to participants to assess the overall experience's usability, trust, appearance, and loyalty. 

11. Here is an example of the results from a completed study:

QXscore when testing without installing UserTesting's browser extension

Note: This feature is currently in BETA

The QX Score displays differently depending on the outcomes recorded in your test results. Here's what to expect in each scenario:

No participants have completed the test

• The QX Score will show an empty state. 

• Export buttons won't be available, and if you export a CSV, the QX Score column will appear as "Undefined."
  
  

   

1 or more results, with at least one "Undefined" outcome

• The QX Score will display partial results along with an informational banner. 
• In a CSV export, the QX Score will still appear as "Undefined."
  
  
  
   

1 or more results, with no "Undefined" outcomes

• The QX Score will display in full, and your exports will show a numeric value.
  

 

 

Related content

Want to learn more? Check out these Knowledge Base articles...  Interaction tests Moderated vs. unmoderated tests	Interested in growing your skills? Check out our University courses... Why collect feedback? Why you should test early and often
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