Prioritization and Score System

In this article, you will learn everything you need to know about prioritizing your research projects in EnjoyHQ.

In order to help you surface the most impactful work, we designed a simple scoring system that can help you decide what to work on next.

Here's how it works:

The score is calculated based on three dimensions:

Category Lowest Score Highest Score
Reach 1 10
Impact 1 10
Ease 1 10

For each dimension, you can assign a value from 1 to 10.

Scoring dimensions


Reach refers to how many customers could be impacted by a specific project or feature. For example, if a feature will only benefit 10% of your users, that could be considered a low reach feature, and you may want to assign a low value to it, for example, 2. On the other hand, if a specific project may impact 80% of your customers you may want to assign a higher value to it, for example, 8.


Impact refers to how much you and your team think the feature could make a difference. For example, if a feature that can help you increase user engagement by 15% you may consider it very impactful so you may want to assign a higher value, like 9. High impact projects can be considered potential big wins for your customers and the business. Low impact features, for example, features that will not add value to customers directly may fall into low values like 1-3.


Ease refers to how much effort you and your team will have to put into the feature or project to make it happen. If a project may take you several weeks and multiple team members you may want to use a low value like 2. If instead, the feature could be researched, built and tested in a couple of hours you may want to give it a high a value like 9. Essentially, the higher the number, the easiest is to execute and implement.

Prioritizing your projects using a scoring system will help you not only to identify important work but it also will give you the flexibility to reassess your initiatives as time and circumstances change.

If you want to learn more about using scores to prioritize your work, we recommend to check out these two frameworks: RICE by Intercom and ICE by Sean Ellis.

Organizing your projects by score

Project's score can be setup in the project's summary page:



Once you assign scores to your projects, you can order the list of projects by their priority using the Sort By dropdown:



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