Part 4: Select your audience (Screener questions)

Learn how to use demographic filters and screeners to select your audience and gather the feedback you need from the right people. This is part 4 of the UserTesting Quick Start Guide.

This article applies to: UserTesting 

On this page:

• Filters
• Screener questions
• Example

 

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Filters

• Demographic information is collected when each contributor joins the UserTesting Contributor Network
• By selecting these demographic filters in the test launcher, you control the distribution of your test.
• Only users who meet your key demographics can view and accept your test. 
• The "Other requirements" field alerts contributors know any special information or requirements regarding your test 
  • Example: This test will require you to sign in with your Facebook account.

 

Basic demographics

• Available to all customers
• These demographics include:
  • Age
  • Income
  • Gender
  • Location

 

Advanced demographics

• Available with select plans
• Included basic demographics and others, such as:
  • Employment status
  • Countries 

To learn about all the available demographic filters, view our article, Demographic filters.

 

 

Screener questions

• Screeners are multiple-choice questions that contributors must answer correctly before they can accept your test.
• Use screeners to identify those contributors who will provide you the best feedback for your project.

 

For more guidance on screener questions view our articles:

• Using screener questions to find your ideal contributors
• Screener questions: Best practices

 

 

Example

Your company is looking for contributors in the United States, 25-35 years of age, who make online purchases with their smartphones.

 

Set basic demographics

• Age: 25-35 years old
• Countries: United States

 

Screener question

"When, if ever, have you bought something using your smartphone?"

• Never. I've never purchased anything using my phone. [Reject]
• About a year ago. I rarely buy things using my phone. [Reject]
• Maybe 6 months ago. I sometimes buy things using my phone. [Reject]
• Within the last few weeks. I frequently buy things using my phone. [Accept]

If you'd like to test with this exact screening criteria again, save that criteria with the Save as template button.

 

 

Related content

Want to learn more? Check out these Knowledge Base articles...  Part 3: Testing options Part 5: Tasks	Interested in growing your skills? Check out our University courses... Jumpstart On-Demand with UserTesting Recruiting niche audiences
Need hands-on training? Find a live, virtual class that fits your needs. Enroll in one of our UserTesting certification programs.	Can't find your answer? Check out our CommUnity forums. Reach out to Support or our Professional Services team.

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