Part 4: Select your audience (Screener questions)

Learn how to use demographic filters and screeners to select your audience and gather the feedback you need from the right people.

This is part 4 of the UserTesting Quick Start Guide.

This article applies to: ut logo tiny.pngUserTesting 

On this page:




  • Demographic information is collected when each contributor joins the UserTesting Contributor Network
  • By selecting these demographic filters in the test launcher, you control the distribution of your test.
  • Only users who meet your key demographics can view and accept your test. 
  • The "Other requirements" field alerts contributors know any special information or requirements regarding your test 
    • Example: This test will require you to sign in with your Facebook account.


Basic demographics

  • Available to all customers
  • These demographics include:
    • Age
    • Income
    • Gender
    • Location


Advanced demographics

  • Available with select plans
  • Included basic demographics and others, such as:
    • Employment status
    • Countries 

To learn about all the available demographic filters, view our article, Demographic filters.



Screener questions

  • Screeners are multiple-choice questions that contributors must answer correctly before they can accept your test.
  • Use screeners to identify those contributors who will provide you the best feedback for your project.


For more guidance on screener questions view our articles:




Your company is looking for contributors in the United States, 25-35 years of age, who make online purchases with their smartphones.


Set basic demographics

  • Age: 25-35 years old
  • Countries: United States



Screener question

"When, if ever, have you bought something using your smartphone?"

  • Never. I've never purchased anything using my phone. [Reject]
  • About a year ago. I rarely buy things using my phone. [Reject]
  • Maybe 6 months ago. I sometimes buy things using my phone. [Reject]
  • Within the last few weeks. I frequently buy things using my phone. [Accept]


If you'd like to test with this exact screening criteria again, save that criteria with the Save as template button.




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