Audience recruitment in the updated experience

This article applies to: UserTesting 

On this page:

• About audience recruitment in the updated experience
• Add a new audience to your test
• Confidentiality terms

About audience recruitment in the updated experience

• Create a new audience from the UserTesting Network or recruit your own participants using Invite via link
• Combine both audiences in the same test using the + Add button
• You can use Reusable audiences based on previous criteria
• Optionally, add demographics and screener questions to further refine your audience.
   

Add a new audience to your test

1. Select Audience on the Navigation bar.
2. Choose New audience:
   
3. Name your audience.
   
4. Choose which audience you want to test with:
   • UserTesting Network: You’ll be directed to choose how many participants are needed and to toggle on demographic filters to apply. 
     Note: Bonus payments cannot be promised or issued.
   • Invite via link: You’ll choose how many participants are needed and copy the Invite link or send a QR code.

Optional steps

• Select your target criteria with demographic filters.
• Add screener questions to recruit a particular audience.
• You can have multiple audiences in a test, including both UserTesting Network and your own participants, with the Invite via link option.
  

Confidentiality terms

• Participant data needs to be protected, with region-specific laws like the California Consumer Privacy Act (CCPA) now commonplace.
• These laws mean it’s mandatory to ask participants for their explicit consent if you’re collecting any personal information (for example, their name or email).
• A default template with generic data privacy text is included. You can edit or delete this text and add secure URLs linking to your own terms. Links open in a new tab for participants.

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