Interaction tests (Beta)

Use the Interaction test to capture user behavior and interactions in digital experiences.

This feature is currently in Beta.

 

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About interaction tests

  • Focuses on quantitative metrics rather than verbal feedback.
  • Provides scalable and objective insights for data-driven decision-making.
  • Utilizes the improved Surveys UI for seamless implementation.

 

 

Use cases

The Interaction Test is highly versatile and suitable for various research scenarios. Here are some key use cases:

Benchmarking

  • Leverage the QXscore on Interaction Tests to generate actionable insights at scale.
  • Track and measure changes in the quality of your digital experiences
  • Compare benchmarks against your competitors to identify key areas for improvement.

Design validation 

  • Utilize the Navigation Task feature to analyze design effectiveness and success trends on a scale previously unattainable within the UserTesting platform (up to 1000 participants).

Time-effective insights

  • The Interaction Test's streamlined approach removes the need to analyze lengthy think-aloud recordings, delivering valuable insights quickly.
  • Ideal for fast insights without sacrificing depth or impact.

Preference testing 

  • Integrating follow-up questions within task flows, the Interaction Test delivers deeper insights while maintaining participant engagement.
  • Ideal for testing multiple assets or tasks in a seamless and efficient manner.

Mobile testing

  • Leverage the new Device Setting feature in the Interaction Test to efficiently target participants using specific devices, enhancing the relevance of your insights.
  • Use the Device Setting feature to focus on mobile-specific use cases and workflows, ensuring your tests are tailored to the mobile experience through a seamless and intuitive interface.

 

 

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