Add multiple audiences to a single test

At a glance

Learn how to add multiple distinct audiences to a single test, making it simple to optimize experiences for all your customers.

On this page:

• What is an Audience?
• How it works (Classic)
• How it works (New experience)
• Adding screeners to Audiences: Use case

What is an Audience?

• An audience, also known as a contributor group, is a subset of test contributors who match your demographic and screener criteria.   
• If you have more than one group of target contributors, you can add multiple audiences to your test with different criteria and screener questions.
  • For example, five business owners that are current customers and five business owners that are not current customers
• The contributors from each audience will complete the same test tasks.

How it works (Classic)

• You can add multiple audiences to a single study within the test creation process. 
• Your audiences will be untitled by default, but click anywhere in the Untitled Audience text box to edit the name. This will make it easier to distinguish your audiences.
  
•  Your audiences can be saved for future use. Learn more about using saved audiences.

To add multiple audiences to your test, follow these steps: 

1. Choose Select audience. 
   
    
2. Add any demographic filters or screener questions for your first audience.
3. Then, to add another audience, select Add Audience.
   
   Note: As an alternative, if your audiences are relatively similar, you can also use the ellipsis menu to Duplicate the audience and then make adjustments to the screening criteria. 
   
4.  For each user group, you can specify the demographics of your contributors and the device you want them to use, as well as add, subtract, or edit screener questions for that group.
   
   
   Doing so will result in two specific groups of users participating in the same test.

How it works (New experience)

In the new experience, audiences are managed on the Audience tab of your test.

To add multiple audiences to your test, follow these steps:

1. Go to the Audience tab. When adding an audience, select New audience — or reuse a saved audience from a previous test.
   
   
    
2. Choose who you want to test with: UserTesting Networks, Previous participants, or Your own participants.
   
   
    
3. Configure your audience: set the Number of participants, and use the left panel to add participant guidance, targeting criteria, screener questions, participant incentives, and confidentiality terms.
4. To add another audience, select Add audience + at the top of the audience panel, then repeat these steps for your next group.
   
   
    

Note: If your audiences are relatively similar, select the ellipsis (…) menu next to an audience in the panel and choose Duplicate, then adjust the criteria for the new group. You can also Rename or Delete an audience from the same menu.

Each audience recruits its own participants, and contributors from every audience complete the same test.

Adding screeners to Audiences: Use case 

View an example that illustrates the usage of screeners for multiple audiences in a single test.