| Use Marketing Insight to get fast customer feedback on marketing campaigns, creatives, images, messaging, and more. It’s also a great way to build deeper empathy with customers. |
This article applies to: UserTesting
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About Marketing Insight
There are two ways to get customer feedback using Marketing Insight, each accessible from the main dashboard:
Quick Answers:
- Recorded video feedback of customers or prospects as they complete tasks and answer questions.
- The tasks and questions are written for you and designed to provide feedback on the most common marketing challenges.
Live Conversation:
- Video feedback from one-on-one live video interviews, where you can ask questions, listen, interact, and share screens at any project stage.
- Scheduling and recruitment typically take less than a day.
- Choose Live Conversation when you need to do discovery interviews or have an issue not covered by Quick Answers.
Quick Answers
- Quick Answers provide fast feedback on marketing campaigns, creatives, images, messaging, and more.
- Upload images and messaging, or describe a task or activity you want feedback on. Quick Answers does the rest.
- Tests are automatically set up to provide answers to your questions, saving you time and ensuring the questions you ask are sound and unbiased.
- To learn more about the available Quick Answers, visit Quick Answers: Overview.
How to view results
- UserTesting uploads the vidoes of recorded sessions and notifies you when the results are ready.
- Navigate to the main dashboard to find a list of your tests.
- Select the test you want to view the results for.
- Once in the test, go to the Results page.
- View the created highlight reel.
Example: Separated into two groups.
For more detail, the results table below the highlight reel summarizes the key findings with short written responses so you can scan and identify compelling feedback.
Alternatively, you can also go to the Metrics tab to watch every response to each question asked within the test.
Live Conversation
- Allows you to recruit and schedule live video interviews.
- Speak face-to-face with contributors about their needs and journeys, and even share screens.
- Great for fast discovery, prototype testing, understanding behavior you see in your analytics, and more.
- Interviews are automatically recorded for easy sharing, and you can invite observers to watch the session live.
- Live Conversation also has integrated note-taking capabilities to make it as easy as possible for you to identify key moments in the conversation.
Check out this sample Live Conversation video:
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