Additional country filters

At a glance

Additional country filters let you recruit test contributors from 29 countries beyond UserTesting’s standard set. This is useful when you need to reach audiences in specific international markets.

Additional country filters are available on the following subscriptions:

On this page:

• Key features
• Which countries are included?
• Who is it for?
• Best practices
• Launching a test using Additional country filters

Key features

• Access test contributors in 29 countries all over the world.
• Standard countries, including the US, UK, Australia, Canada, France, Germany, and India, have large contributor pools, so you can test frequently.
• Narrow down to very specific audiences via filters and screener questions.

Note: Additional countries have smaller contributor pools. Testing frequently or using many filters and screeners may slow test fill times.

Which countries are included?

• You can currently reach contributors in 29 additional countries. These markets have smaller contributor pools than the standard countries.
• These additional countries have fewer contributors than the aforementioned standard nations.

For tips on getting the best results in these markets, see Best practices below.

Who is it for?

• Additional country filters are available on Advanced, Ultimate, and Ultimate+ plans, as well as the Starter edition.
• This feature is a good fit for research teams running international studies or testing products in specific regional markets.

Best practices

• Additional country filters work best for small, infrequent studies with few filters or screeners, which helps preserve the contributor pool in each market.
• Aim to run roughly one test per month with five contributors per test to avoid exhausting the available contributor pool in a given country.
• Minimize the number of demographic filters you apply to the test.
• Limit the number of screener questions you ask prospective contributors.

Note: Contributor pools in these countries are still growing, so studies may take longer to fill than in standard countries.

Launching a test using Additional country filters

1. Log in to your UserTesting Platform Dashboard.
   
    
2. Create a test.
   
    
3. Prototype, Website, or App Test
   Select whether you're testing a Prototype, Website, or App. For this example, we'll use Website.
   
   
    
4. Select your Network
   Select Build audience.
   
   
   
    
5. Select audience
   
   
    

6. Create your audience
   Select Create from scratch.

   Pro Tip: This link is at the bottom of the Select audience page. (the link is at the bottom of this Select audience page).
   
   

7. Access the countries list 
   Select Countries from the demographic Filters section.
   
   
    

8. Choose your countries

   Select your preferred countries from the Additional country filters list.

   
   
    

9.  Complete your test and launch
   Continue building out your test plan and launch.

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