Speed up studies with slow results

Learn how to get results more quickly when your study is slow to complete. 

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  • Studies with many segments that have a low number of participants take longer to fill.
  • When setting up your screener, try to limit the number of segments (For example, no more than 4).
  • Use the same segment to soft launch and fully launch the study.
  • Below is an example of too many segments:



Screener Groups and Quotas

Plan Availability: Corporate, Essentials, Professional, International, and Premium



Incidence Rate (Amount of disqualified participants)

  • Incidence Rate is the number of Completes divided by Completes + Disqualifies shown as a percentage.
    Completes / (Completes + Disqualifies) = Incidence Rate%
      • For example, you have a study with 5 completes and 5 disqualifies. Your Incidence Rate is: (5 / (5 + 5)) x 100 = 50%
      • Incidence Rate is automatically calculated for Corporate, Essentials, Professional, International, and Premium plans, and can be found on the Monitor tab.
    • A low Incidence Rate means that many participants were disqualified.
  • If you have a low Incidence Rate, ask yourself these questions:
    • Which question(s) disqualified participants?
      Check the Results for the screener, and apply the All participants filter.
    • Is the screener qualifying logic correct?
      • Verify your screener is set up correctly.
      • Check for mistakes in the qualifying logic, especially for multiple-choice questions.
    • Is the screener too narrow?
      • Make sure that the screener isn't too restrictive.
      • If that’s the case, consider relaxing some of the criteria.
      • Remember, when using more than 5 questions in your Screener Questionnaire, finding the right participants may be more difficult.
    • Do the screener questions make sense?
      Have a colleague, ideally not from your team, take the screener to check if it's easy to understand.
  • Learn about screeners in this UserZoom Academy course.



Conversion Rate (Drop off rate)

  • Conversion Rate is the number of people who completed the study divided by those who started it and is displayed as a percentage. (Completes / Completes + Disqualified + Drop Out)
    • For example, you have a study with 5 completes, 5 disqualified, and 5 dropouts.
    • Your Conversion Rate is: (5 / (5 + 5 + 5)) X 100 = 33%.
  • When Incidence Rate is greater than Conversion Rate, this means you have participants who dropped out of your study. This can be due to:
    • Respondent fatigue
    • Poor study design
    • Other issues with the study
  • If you're seeing a high number of drop offs, ask yourself these questions:
    • Do you have an effective Welcome page?
      Refer to Customize your Welcome Page.
    • Are the tasks too hard?
      • Find the tasks with the highest drop-off.
      • Are they understandable and doable?
      • Have a colleague, ideally not from your team, try them, and listen to their feedback.
    • Is the study too long?
      • Check the average time taken to complete it.
      • Recommended study length:
        • Desktop: 15 minutes
        • Mobile: 10 minutes
      • Try reducing the study duration or splitting it into more than one study.
    • Are you showing progress?
      • If the study feels long, let participants know where they are in the study or how many questions remain.
      • Add numbers on tasks (For example, 4/6).
      • Add messages throughout the study (For example, "You're halfway through!"). 
    • Is personal information putting people off?
      • Avoid asking for personal information or sensitive data (For example, bank account details). It could be illegal to do so under data privacy rules and regulations.
      • Always review your study before launching it.
    • Asking open-ended questions on mobile?
      • Studies with many open-ended questions can be harder to answer on mobile.
      • It's recommended to change the study device to Desktop, or consider changing open ended questions to video questions.
    • Is it a Mobile Study?
      • Mobile drop-off rates are naturally higher if there’s a video recording asking participants to download an app.
      • The Advanced UX Research method is not recommended on mobile if there’s no video recording and no Navigation tasks. This study type requires participants to download an app.
      • If the study does not have a Navigation task, use a Click Test, Tree Test, Survey, or Card Sort study.
    • Can participants take the study on a work computer?
      • To account for participants taking your study on their work devices, set it up so participants don't need the UserZoom Surveys extension.
      • Some companies don't allow users to install browser extensions.
    • Is it the timing?
      • Responses may be lower and slower when people are at work, on weekends, or on/around holidays.
      • Take into account the time difference in the country where you launch the study.
        • If you launch a study in the US from Europe in the morning, people may be asleep, and you won't see participants until later in the day.
        • If you launch the same study at night, people may be asleep, and you may not see participants until the next day.


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