UserTesting for designers

This article applies to: UserTesting 

On this page:

• Overview
• Understand your customers
• Validate designs 

Overview

Design and build customer-centric experiences by collecting participant insights throughout the design process. With UserTesting, you can:

• Make sure designs are on the right track
• Understand how different kinds of audiences react to designs
• Decide between design options
• Avoid rework by getting feedback early in the design process

Here are some use cases, resources, and test plan templates to get your team rolling.

Understand your customers

Better understanding your customers can increase the quality of your designs. Uncover their needs and pain points, identify customer personas, and evaluate the competition.

• Needs and Frustrations Discovery (Template): This template helps you Identify opportunities for improvement or understand people's needs and pain points. It can be found in the Template gallery.
• Discovery Interviews (University): Take our training course to learn best practices for conducting 1:1 conversations with participants about your design or prototype.
• Customer Journey Discovery (Template) - Understand how customers engage with your brand or products across multiple touchpoints. It can be found in the Template gallery.
• Customer Journey Map (University): Take our training course to learn how to create a customer journey map using feedback gathered on the UserTesting platform.

Validate designs

Whether you have a sketch or a fully developed design, get customer feedback to validate your designs before you build them out.

• • Visual Design Comparison (Template): Compare two design options to get feedback about which resonates most with customers. It can be found in the Template gallery.
  • Visual Design Evaluation (Template): Gather insights about creatives, designs, videos, or other visual elements. It can be found in the Template gallery.
  • Balanced Comparison (Article): Learn how to compare two designs using the Balanced Comparison feature in UserTesting. 
  • How to Test Prototypes (University): Take our training course to learn how to get feedback on prototypes.
  • UserTesting and the Product Development Life Cycle (University): Take our training course to learn how to gather feedback throughout the design process.

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