UserTesting for Product Teams

This article applies to: UserTesting 

On this page:

• Your goal: Build customer-centric products
• Explore and discover
• Compare product solutions
• Evaluate ideas
• Launch and post-launch
• Get started with UserTesting

Your goal: Build customer-centric products

• As a product team, your primary goal is to ensure your product meets your customers' needs.
• UserTesting helps you leverage human insight to better understand and empathize with your audience.
• This makes it easier to build more customer-centric products that drive engagement, adoption, and success.

Explore and discover

• Understanding your customers is the foundation of creating a great product.
• Before building anything, take the time to uncover their needs, pain points, and expectations.
• Use these research methods to identify opportunities for improvement and ensure you're solving the right problems.
• Needs and frustrations discovery template: Use this template to pinpoint common pain points and unmet needs. This will help you identify areas where your product can provide better solutions. 
• Discovery Interviews: Take our training course to learn best practices for conducting in-depth interviews with real customers to uncover their challenges, motivations, and goals.

Compare product solutions

• Once you understand your customers’ needs, the next step is to explore how your product compares to competitors and whether your solutions truly stand out.
• These tests help you shape an innovative product strategy, ensuring your features align with market expectations.
• Market expansion: Competitive evaluation template – If you're entering a new market, this template helps you gauge customer perceptions of competitors and refine your strategy.
• Understand the competitive landscape – Learn how UserTesting can help you analyze competitors to identify strengths, weaknesses, and opportunities.
• Feature prioritization template - Understand which features are important to people and why. 
• Usability testing – Ensure your product delivers a seamless experience by testing how easily users navigate and interact with it. This course covers best practices for running usability tests.

Evaluate ideas

• Before committing time and resources to development, it’s crucial to validate which ideas are worth pursuing.
• These tests help determine whether your concepts are valuable, feasible, and aligned with customer needs.
• Evaluate a design idea – Learn best practices for testing early-stage design concepts before investing in development.
• Concept validation template - Use this template to gather candid feedback on new ideas, helping you refine or pivot before launch.
• How to test prototypes - Learn how to conduct prototype testing to uncover usability issues before your product goes live.

Launch and post-launch

• Once your product or feature is live, it’s time to measure engagement, adoption, and overall success.
• Testing post-launch helps you understand how customers are using your product and where improvements are needed.
• Running a Diary Study – Learn how to track long-term product interactions through diary studies, capturing customer behaviors and feedback over time.
• Numbers and Narratives– Learn how to interpret customer feedback alongside analytics data, helping you turn numbers into actionable insights.

Get started with UserTesting

• By integrating customer insights throughout the product development process, your team can make smarter, more informed decisions—leading to better products, stronger engagement, and higher adoption rates.
• Start exploring these resources and templates today to bring your product closer to your customers!

Related content