| Learn how Pay-As-You-Go (PAYGO) and student researchers can achieve simple, flexible recruitment with User Interviews. |
This article applies to User Interviews
On this page:
Getting started
- If you're a student or a researcher who only runs occasional studies, the Pay-As-You-Go (PAYGO) subscription plan is designed for you.
- 👉 Create an account here.
- Once your account is set up, you can explore the platform, estimate costs, check the feasibility of your target audience, and launch a study when you're ready.
- For help getting familiar with the platform, check out our support article How to Navigate the UI Research Recruiting Platform.
Pricing
- PAYGO pricing is per participant, excluding incentives.
- Incentives are set by the researcher, paid separately, and go directly to participants. Use our Incentive Calculator to get a recommendation for fair incentives.
- See the breakdown below:
| Cost per Participant | Incentives Included? | Notes | |
| B2C Studies | $49 | No – Paid separately by researcher | Consumer participants |
| B2B Studies | $98 | No – Paid separately by researcher | Professional participants |
No-Shows, Cancellations & Fraud
- No-shows: You will not be charged the recruiting fee for verified no-shows.
- Cancellations: Policies vary based on timing and participant status.
- Fraud: Fraudulent participants are credited back once confirmed.
- 👉 For detailed policies, see our pricing page.
How to launch a project
- If you're new to User Interviews, the Recruit demo is the most relevant and actionable place to begin.
- The demo walks you through:
- How to create a new project
- How to define your target audience
- How to review applicants and manage participants
- How to launch recruitment and track progress
Study types & formats
- You can launch any kind of study using four main study types:
- Moderated 1-1 interviews
- Moderated focus groups
- Unmoderated studies
- Multiday studies
- Studies can be run in three formats: online, over the phone, or in person.
Additional resources
- For a step-by-step walkthrough, explore the Quick Start guide on the User Interviews Academy.
- See the Helpful Links & Resources section below for more.
Helpful links and resources
Bookmark these tools and resources for easy access during your research journey.
Research & Onboarding
- Quick Start with User Interviews – A step-by-step guide to launching your first study, from setup to recruiting participants.
- Managing Live Projects – Learn best practices for managing live projects in this Academy course.
- User Research 101 Course – Learn the fundamentals of user research, from planning and methods to recruiting and analysis.
- Free Research Templates – Access ready-to-use templates for screeners, consent forms, and discussion guides.
- Scheduling with User Interviews – Learn more about scheduling sessions and managing your research calendar.
Tools & Calculators
- Feasibility Calculator – Estimate how quickly you can find participants based on your criteria before launching a study.
- UX Research Incentive Calculator – Get recommendations on fair and competitive participant incentives based on study type and length.
- Grade My Screener Survey Tool – Automatically evaluate your screener survey and get feedback to improve participant quality.
- UX Research Methods Selection Tool – Find the right research method based on your goals, timeline, and stage of product development.
- Qualitative Sample Size Calculator – Determine how many participants you need for qualitative research to get reliable insights.
FAQ
Is upfront payment required?
- Yes. PAYGO projects require upfront payment by credit card before recruitment begins. This ensures participants can be paid promptly once your study is completed.
Can I pay via invoice instead of credit card?
- No. PAYGO and student accounts are credit card–only and do not support invoicing.
Is User Interviews secure?
- Yes. User Interviews has robust controls and processes in place to secure your data. Learn more on our Security page.
Does User Interviews integrate with other research tools?
- Yes. Integrations with research tools are available on any plan. Learn more about integrations here.
Who should I reach out to for support?
- Explore our Help Center, Product Academy, and UX Research Field Guide for in-depth tips, tutorials, and self-serve troubleshooting.
- If you need additional help, contact the support team at project@userinterviews.com.