| Learn how to structure an ongoing QXscore program that helps you evaluate, track, and improve user experience over time. |
This article applies to: UserTesting
On this page:
- Why use QXscore for long-term planning?
- What you need to get started
- Planning a QXscore program on your own product
- Running QXscore on competitor products
- Using results to identify best practices
- Tips for program success
Why use QXscore for long-term planning?
- Combines behavioral and attitudinal data into a single metric
- Can help track improvements over time (longitudinal)
- Enables competitive comparisons
- Supports executive reporting and ROI storytelling
What you need to get started
- QXscore-compatible test types (Interaction tests)
- At least two tasks with clear success metrics
- Any follow-up questions you want to ask participants after they have completed each task
- At least 30 participants per test to ensure reliable quantitative data
- Pair with a small qualitative test (n=10–15) to uncover the "why" behind the numbers
- Baseline test to establish a reference point
Planning a QXscore program on your own product
- Choose critical flows (e.g., onboarding, checkout, account management)
- Test quarterly or alongside major releases
- Use the same task structure each time for comparability
- Track changes in QXscore over time and use attitudinal feedback to identify broad perception trends.
- When deeper insight is needed, follow-up testing can help you explore specific tasks or issues more granularly.
Running a QXscore on competitor products
- Select equivalent flows to your own
- Keep task language generic to fit multiple interfaces
- Recruit relevant participants to test competitive flows.
- Look for patterns in task completion and user sentiment that reveal friction points or strengths in the overall flow.
Using results to identify best practices
- Compare QXscore patterns across flows, brands, or versions
- Use low behavioral scores to pinpoint friction areas
- Use high attitudinal scores on competitor tests to spot trust-building or clarity wins
- Compile insights into actionable design patterns or competitive reports
Tips for program success
- Start with 1–2 core journeys per quarter
- Use identical test structures for consistency
- Visualize QXscore movement over time (e.g., charts, dashboards)
- Present findings in quarterly reviews or roadmap planning sessions
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