Deciding Your Test Approach

How to Collect Insights

• Ways to Collect Insights: Quick Resource Guide
• Choosing a Research Methodology
• Moderated vs. Unmoderated Tests
• What is Remote User Research?
• How Do I Create Research Objectives?
• How Do I Craft a Research Plan?

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Approaches for Discovering Customer Needs and Behaviors

• What is a Longitudinal Study?
• What are Surveys?
• What are 1:1 Interviews?
• What are Competitor Studies?
• What is a Qualitative Sampling of an Online Survey?
• What is a Focus Group?

Approaches for Gathering Feedback of an Early Design

• What is Comprehension Testing?
• What is Concept Testing?
• What is Card Sorting?
• What is Tree Testing?
• What is Preference Testing?

Approaches for Understanding Customer Engagement

• What is a Diary Study?
• What is an Omnichannel Study?
• What is A/B Testing?
• What is a Multi-Channel Study?
• What is a Benchmark Study?