Deciding Your Test Approach

How to Collect Insights

• Ways to Collect Insights: Quick Resource Guide
• Choosing a Research Methodology
• What Is Remote User Research?
• Moderated vs. Unmoderated Tests
• How Do I Create Research Objectives?
• How Do I Craft a Research Plan?

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Approaches for Discovering Customer Needs and Behaviors

• What Is a Longitudinal Study?
• What Are Surveys?
• What Are 1:1 Interviews?
• What Are Competitor Studies?
• What Is a Qualitative Sampling of an Online Survey?
• What Is a Focus Group?

Approaches for Gathering Feedback of an Early Design

• What Is Comprehension Testing?
• What Is Concept Testing?
• What Is Card Sorting?
• What Is Tree Testing?
• What Is Preference Testing?

Approaches for Understanding Customer Engagement

• What Is a Diary Study?
• What Is an Omnichannel Study?
• What Is A/B Testing?
• What Is a Multi-Channel Study?
• What Is a Benchmark Study?