UX Research Methods

Defining Your Research Goals

• Choosing a research methodology
• Why Should I Segment My Customers?
• How Do I Craft a Research Plan?
• What is remote user research?
• How do I create Research Objectives?

Discovery Methods

• What is a diary study?
• What are 1:1 Interviews?
• What is a longitudinal study?
• Remote unmoderated usability test
• What are competitor studies?
• What is an omni-channel study?

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Exploratory Methods

• Prototype Testing
• What is comprehension testing?
• What is concept testing?
• What is card sorting?
• Card Sorting with OptimalSort and UserTesting
• Qualitative sampling of an online survey
• Tree Testing with Treejack and UserTesting

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Moderated Studies

• Moderated studies with Professional Services
• What does a moderated test look like?
• What is remote moderated usability testing?
• Focus groups