Invite Network Best Practices: Writing Engaging Email Invitations

At a Glance

Tap into insights from your own audiences through the UserTesting platform with Invite Network (formerly My Recruit). Create and launch a study with anyone at any time. Your contributors can simply start giving feedback with a simple click of a link, this means you can easily reach more customers, prospects, or partners to capture insights and ultimately improve your customer experience.

Best Practices for Writing Email Invitations 

After you create an Invite Network study, a link will be generated for your test. Now you are ready to email your audiences and invite them to take your test. 

The following is a list of tips and tricks to write engaging test invitation emails.

Email Subject Line

Email subject lines are arguably the most important component of your emails. After all, the subject line is what recipients see in their inbox, and this is what determines if they even open your email or not. Consider the following:

Email Body

When composing the body of your invitation email, consider the following:

  • Add some context about the product, service, website, etc., and kinds of tests participants can expect—participants that are frequent users of your service or product will be more inclined to respond and take part.
  • Consider adding the amount the test contributor will be paid or compensated.
  • Add some detail about how their feedback will be used. Engage people by letting them know that their feedback is important, that it helps your team make informed decisions, and that their opinions are being heard.
  • Consider writing the email content in a conversational way, rather than using a formal or overly professional tone.
  • Add some style, emphasis, or direction to your email by using bold text, italics, and bulleted lists.

Call-to-action copy

  • Create a clear call-to-action and add your test link—keep the text within 40 characters and, ideally, four words for maximum effect.
  • Lead with an action—give users a clear, short instruction which they can carry out by clicking the hyperlinked text. For example: “Take the test”, “Start now”, or “Give feedback”.
  • Try to avoid wordplay or anything which might be confusing to some audiences. It’s always best to err on the side of being overly clear when writing good call-to-action copy.


As you prepare to send out your email invitation to participants, keep a few things in mind: 

  • Be sure to remind your participants whether the test requires them to use a PC, Mac, or mobile device.
  • Remember to write your emails to your panelists in the same language that your tests will be written in.
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