Thanks to our ever-expanding worldwide UserTesting Panel, you can access test contributors (formerly “participants”) from more than 35 countries. You can tap into this reservoir of potential contributors whether you're testing with the UserTesting Panel or want to recruit My Panel or My Recruit contributors.
Where can I expect contributors to come from?
A significant portion of our global panel consists of contributors from the US, UK, Canada, India, and Australia, which UserTesting refers to as the Panel’s “standard” countries.
This pool of contributors, because it is expansive and varied, allows you to test often with the UserTesting Panel and to be both inclusive and selective:
- Inclusive: Depending on the type of test, you can run studies with a larger number of contributors so as to get as broad a range of responses as possible.
- Selective: The size and depth of the panel affords you the opportunity to use a greater array of filters and even more screener questions to hone a precisely-defined test audience.
What about countries aside from these “standard” nations?
All UserTesting accounts have access to the standard countries discussed earlier. But let's say you want to test with people outside of this group of contributors. Depending on how your account is set up, you may have to access to contributors from other countries by selecting from the Platform’s Additional Country Filters list:
The Additional Country Filters section
Note: A country that isn’t included in either the standard Countries section or the Additional Country Filters section means that UserTesting is not recruiting from that country at the present time. To get contributors from nations other than the ones listed, leverage My Panel or My Recruit (see more information below) or purchase custom recruiting through UserTesting’s Professional Services Team.
Though ever expanding, the panels within these "additional" countries are, generally speaking, significantly smaller than standard-country panels. As a result, and because the UserTesting Platform by default prevents contributors from taking frequent tests from you each year, you will likely exhaust these reserves more quickly.
To learn best practices for recruiting and testing within countries that have smaller panels, please see our What to Do When No One Is Taking Your Test training course and the Knowledgebase article “What Can I Do if I'm Having Difficulty Recruiting Test Contributors?”
A note about languages: Unless told otherwise, contributors from other nations will answer questions and talk out loud in English. If you wish for them to respond in the specified non-English language, you must make it clear in your instructions and tasks. Refer to our “Testing in Non-English Languages” article for more information.
Why Doesn’t the UserTesting Panel Recruit from Other Countries?
The reasons for why UserTesting doesn't test in a particular country can vary, but they generally fall into three categories:
- Countries with localization/privacy laws: This bucket is limited to Russia and a few other nations where, because local laws require all customer data to be stored only on local servers, UserTesting doesn't have a server presence.
- US export laws/sanctions: Committed to complying with US export laws, UserTesting will not support testing within countries against which the US has imposed economic sanctions: Cuba, North Korea, Iran, Syria, and the Crimea region of Ukraine. (This list is subject to change should sanctions be lifted or other countries added.)
- PayPal doesn't provide services: Since we pays contributors through PayPal, UserTesting will not recruit contributors from countries where PayPal does not do business—even if UserTesting is technically capable of supporting testing in those countries.
Countries in which UserTesting doesn’t test
Note: This list is subject to change.
Angola, Anguilla, Armenia, Aruba, Azerbaijan Republic, Balkans, Bangladesh, Belarus, Benin, Bhutan, Bolivia, Brunei, Burkina Faso, Bermuda, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Cook Islands, Cote d’Ivoire, Cuba, Darfur, Democratic Republic of Congo, Djibouti, Egypt, Eritrea, Ethiopia, Falkland Islands, Gabon Republic, Gambia, Ghana, Guinea, Guinea Bissau,Guyana, Haiti, Iran, Iraq, Kiribati, Kosovo, Kyrgyzstan, Laos, Lebanon, Liberia, Libya, Macedonia, Madagascar, Maldives, Mali, Marshall Islands, Mauritania, Mayotte, Micronesia, Mongolia, Montenegro, Montserrat, Namibia, Nauru, Nepal, Netherlands Antilles, Niger, Nigeria, Niue, Norfolk Island, North Korea, Pakistan, Palestine, Papua New Guinea, Paraguay, Pitcairn Islands, Republic of the Congo, Russia, Rwanda, Saint Pierre and Miquelon, Saint Vincent and Grenadines, Samoa, Sao Tome and Principe, Sierra Leone, Somalia, Sri Lanka, St. Helena, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Syria, Tajikistan, Tanzania, Timor-Leste, Togo, Tonga, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, Uzbekistan, Vanuatu, Vatican City State, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Yemen, Zambia, Zimbabwe
Can I invite anyone to My Panel? What about My Recruit?
The first two bullets above (under "Why doesn't UserTesting recruit...") also apply to My Panel and My Recruit.
But My Recruit does offer some flexibility: provided the country in question is not subject to US-imposed sanctions and does not block UserTesting from establishing a server presence, you can use the My Recruit panel feature to...
- Recruit contributors from countries even if PayPal does not have a presence; you are the party responsible for compensating contributors and can pay them however you wish.
- Recruit contributors even if the UserTesting Panel is not at that time recruiting contributors from that country.
What if I’m not paying My Recruit contributors or I’ve set up an unpaid My Panel?
The localization and sanctions prohibitions described in the bullet points above are still in effect with unpaid My Panel and My Recruit contributors. But you do have the ability to recruit an uncompensated contributor pool, even from countries where the UserTesting Panel is not yet actively recruiting.
Other Knowledgebase articles that address UserTesting Panel and My Panel recruitment:
- Additional Country Filters
- My Panel: Frequently Asked Questions
- What Can I Do if I'm Having Difficulty Recruiting Test Contributors
University training courses that cover building test audiences.