Keyword Map


At a Glance

Keyword map allows you to quickly evaluate verbal tasks through an interactive visualization of individuals' most frequently used adjectives. 


Keyword map is available on the following subscriptions:

Flex plan Seat-based plan
Essentials Startup
Advanced Professional
Ultimate Premium


Key Features

  • Similar adjectives are grouped together into keyword groups and then organized based on overall sentiment (such as positive, negative, or neutral) to identify important themes among contributor responses.
  • Watch an automatic contributor highlight reel for each keyword group, or watch individual clips, allowing you to dive into the moments that matter directly from the keyword map. 
  • Keyword map is only available for verbal tasks on all devices (web, mobile app, and prototype).
  • At this time, non-adjectives are not captured as part of the keyword map.

Keyword map is available on Ultimate and Premium Edition subscriptions. Advanced Edition subscriptions also have access to a light version of keyword map, which includes only the top three keyword groups.

Note: This feature is currently only available in English. German and French customers can still test with English-speaking contributors. While the words in the keyword map will be in English, the rest of the results page will be in German or French.

How Keyword Map Works

If keyword map is enabled on your subscription, you can find it on the Metrics tab specifically for verbal tasks.

1. Select the Keyword Map tab to view the top adjectives that have been organized into keyword groups, illustrated as circles above a horizontal axis, and are color-coded based on the overall sentiment of the adjective--positive, negative, or neutral. The top keyword groups are based on how often contributors said the adjectives that are grouped together, and sentiment is based on the context of how each word is used.


The adjectives on the keyword map are visually represented by the following:

  • Color: The color of the circles represents the sentiment (red = negative, green = positive, gray = mixed or neutral).
  • Size: The size of each circle is based on how many times the word (plus any similar words) was used by contributors
  • Placement: Where circles appear on the horizontal axis is based on their sentiment score. Keywords used most frequently in a positive context move to the right of the axis, while keywords used most frequently in a negative context move to the left.

2. Hover over a keyword circle to view the popover with details about the underlying adjectives and the sentiment associated with each use.


3. Click on a keyword circle to view the transcripts and clips where the keyword appears, as well as the usernames associated with each sentiment.


4. Click on the All sentiments menu to filter by sentiment or view all sentiments at once in the keyword map table.


5. Click on the highlighted sentiment to confirm if the sentiment associated with the word is correct or not.


If you note that the keyword has the incorrect sentiment, the popover will ask if you want to hide the keyword. If you hide a keyword, you can still view it by clicking Show all keywords in the keyword map table.


6. Add adjectives you think should be in the keyword map by typing the word in the search bar and selecting Add.


The word will appear as a new circle in the keyword map. You can also undo these changes by clicking Undo all changes next to the search bar.

Screen_Shot_2022-04-11_at_4.32.48_PM.png7. Each verbal task also has an Individual Responses tab that allows you to watch and listen to responses from each individual.



Learn More

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