Click Maps - Understanding Enhanced Metrics

Overview

Click maps let you quickly gain insight into participants’ interaction patterns. Discover at a glance which screen elements participants interacted with the most—or get a detailed list of every interaction participants had with an individual screen element.

Because click maps aggregate all participants’ data into an interactive representation, you can easily analyze results from larger groups of participants.

Click maps are generated when participants complete blank tasks. They display on the Metrics tab of a test’s results page under each task or as part of an interactive path flow.

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Understanding Click Maps

When you look at a click map, you see a picture of the screen participants interacted with and an overlay with circles. The circles show where participants interacted with the screen. 

A table listing all participants’ interactions with the screen displays next to the click map.

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Note  Smaller circles represent fewer interactions and larger circles represent more interactions. 

When you hover over a circle, a popover appears showing the participants’ interactions. The participants’ usernames are highlighted in the table.

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Click the circle to see a table of participants’ interactions with the element. 

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Click the play button in each row to watch a video of that participant’s interaction. 

Tip  When you watch the interaction video, you can add a note, make a clip, review the transcript, and see suggested tags, just like you can in the video player.

To see all the interactions of a single participant, click the username. 

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Getting Click Maps

To get click maps in your test results, add a task when you create the test plan.

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A click map will be available on the metrics tab of the results page, whenever a participant interacts with a web page while completing any Task in your test.

  • Click maps will be generated when participants interact with a web page in a browser, including web-based prototypes.
  • Click maps will not be generated if the participant is interacting with a static image hosted on a Google Drive, OneDrive, or similar, including PDFs or images hosted by UserTesting (Image Assets).
  • Click maps will not be generated by task and question types other than Task.

If participants interact with only one screen, a single click map is displayed for the task. If participants interact with multiple screens, multiple click maps are displayed as part of the Interactive Path Flow.

Click maps are available for tests on desktop sites, prototypes, and mobile websites.

 

See also

How to analyze and share results
Interactive Path Flows
Analyzing and Sharing Your Insights 

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