Click Maps - Understanding Enhanced Metrics

Overview

Click maps let you quickly gain insight into participants’ interaction patterns. Discover at a glance which screen elements participants interacted with the most—or get a detailed list of every interaction participants had with an individual screen element.

Because click maps aggregate all participants’ data into an interactive representation, you can easily analyze results from larger groups of participants.

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Where to Access Click Maps

Click maps are generated when participants complete blank tasks. They display on the Metrics tab of a test’s results page under each task.

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Click maps also appear as part of an interactive path flow.

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Understanding Click Maps

When you look at a click map, you see a picture of the screen participants interacted with and an overlay with circles. The circles show where participants interacted with the screen. 

A table listing all participants’ interactions with the screen displays next to the click map.

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Note: Smaller circles represent fewer interactions and larger circles represent more interactions. 

When you hover over a circle, a popover appears showing the participants’ interactions. The participants’ usernames are highlighted in the table.

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Click the circle to see a table of participants’ interactions with the element. 

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Click the play button in each row to watch a video of that participant’s interaction. 

💡 Tip: When you watch the interaction video, you can add a note, make a clip, review the transcript, and see suggested tags, just like you can in the video player.

To see all the interactions of a single participant, click the username. 

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To export and share your click maps results, read our article on exporting your results to Excel. Like other task results, click maps results in Excel will show session details, metrics, notes, and clips from your selected studies. 

Getting Click Maps

To get click maps in your test results, add a task when you create the test plan.

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Whenever a participant interacts with a web page while completing any Task in your test, a click map will be available on the metrics tab of the results page.

  • Click maps will be generated when participants interact with a web page in a browser, including web-based prototypes.
  • Click maps will not be generated if the participant is interacting with a static image hosted on a Google Drive, OneDrive, or similar, including PDFs or images hosted by UserTesting (Image Assets).
  • Click maps will not be generated by task and question types other than Task.
  • Click maps and interactive path flows are generated for mobile tests only if the UserTesting recorder is used.

If participants interact with only one screen, a single click map is displayed for the task. If participants interact with multiple screens, multiple click maps are displayed as part of the interactive path flow.

Click maps are available for tests on desktop sites, prototypes, and mobile websites.

Summary of Interactions - Mobile/Tablet Touchscreen

Click maps are supported by iOS and Android and are generated for mobile web tests using the UserTesting recorder. However, mobile apps are not supported. All studies default to Chrome based recording. Prototypes for mobile are supported as long as they are web based. 

There are specific click map interactions that are included and not included in the mobile touchscreen experience. Additionally, certain click map interactions on mobile are recorded and not recorded by UserTesting. We have summarized them below.

  • The following mobile interactions are included in click maps: tap, text input
  • The following mobile interactions are NOT included in click maps: scroll and pan, pinch, rotate, long press, drag, swip, back button (Android only), flick-close (iOs only)
  • The following mobile interactions are recorded by UserTesting: tap, scroll and pan, text input, pinch, rotate
  • The following mobile interactions are NOT recorded by UserTesting: long press, drag, back button (Android only), swip, flick-close (iOS only)

Summary of Interactions - Desktop

Click maps are supported by Windows and Apple OS desktop, and a Chrome browser must be used. Prototypes for desktop are also supported.

There are specific click map interactions that are included and not included in the desktop experience. Additionally, certain click map interactions on desktop are recorded and not recorded by UserTesting. We have summarized them below.

  • The following desktop interactions are included in click maps: click (left or main click), click (right or secondary click), click (third button), text input
  • The following desktop interactions are NOT included in click maps: scroll and pan, other Apple gestures
  • The following desktop interactions are recorded by UserTesting: click (left or main click), click (right or secondary click), click (third button), text input, scroll and pan
    • Note: Mouse moves, window resize, and zoom change events are also recorded in addition to these desktop interaction events.
  • The following desktop interactions are NOT recorded by UserTesting: other Apple gestures

Additional Resources

How to analyze and share results

Interactive Path Flows

Analyzing and Sharing Your Insights 

Sentiment Path

Intent Path

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