Click Maps - Understanding Enhanced Metrics

Overview

Click maps let you quickly gain insight into participants’ interaction patterns. Discover at a glance which screen elements participants interacted with the most—or get a detailed list of every interaction participants had with an individual screen element.

Because click maps aggregate all participants’ data into an interactive representation, you can easily analyze results from larger groups of participants.

Click maps are generated when participants complete blank tasks. They display on the Metrics tab of a test’s results page under each task or as part of an interactive path flow.

Click_Map_01.jpg

Understanding Click Maps

When you look at a click map, you see a picture of the screen participants interacted with and an overlay with circles. The circles show where participants interacted with the screen. 

A table listing all participants’ interactions with the screen displays next to the click map.

Click_Map_02.jpg

Note  Smaller circles represent fewer interactions and larger circles represent more interactions. 

When you hover over a circle, a popover appears showing the participants’ interactions. The participants’ usernames are highlighted in the table.

Click_Map_03.jpg

Click the circle to see a table of participants’ interactions with the element. 

Click_Map_04.jpg

Click the play button in each row to watch a video of that participant’s interaction. 

Tip  When you watch the interaction video, you can add a note, make a clip, review the transcript, and see suggested tags, just like you can in the video player.

To see all the interactions of a single participant, click the username. 

Click_Map_05.jpg

Getting Click Maps

To get click maps in your test results, add a task when you create the test plan.

ClickMaps.png

A click map will be available on the metrics tab of the results page, whenever a participant interacts with a web page while completing any Task in your test.

  • Click maps will be generated when participants interact with a web page in a browser, including web-based prototypes.
  • Click maps will not be generated if the participant is interacting with a static image hosted on a Google Drive, OneDrive, or similar, including PDFs or images hosted by UserTesting (Image Assets).
  • Click maps will not be generated by task and question types other than Task.

If participants interact with only one screen, a single click map is displayed for the task. If participants interact with multiple screens, multiple click maps are displayed as part of the Interactive Path Flow.

Click maps are available for tests on desktop sites, prototypes, and mobile websites.

Interactions - Devices Supported

iOS & Android  -- mobile web (via UT recorder) 

-- mobile apps not supported

-- prototypes supported as long as web based*

Desktop  --  Chrome browser only (Windows, Apple OS)

--  prototypes supported

* Long mobile Figma prototypes are causing some reporting issues - aiming for a solve soon

* All studies default to Chrome based record etc etc…. 

Summary of Interactions - Mobile/Tablet Touchscreen

Mobile 

Interactions

Recorded by 

UserTesting

Included in 

Interactive Path Flows

Included in 

Click Maps

Tap

Yes

Yes

Yes

Scroll & Pan

Yes

Yes

No

Text input

Yes

Yes

Yes

Pinch

Yes

No

No

Rotate

Yes

No

No

Long press

No

No

No

Drag

No

No

No

Back button (Android only)

No

No

No

Swipe

No

No

No

Flick (close) (iOS only)

No

No

No

 

Summary of Interactions - Desktop

Desktop 

Interactions *

Recorded by 

UserTesting

Included in 

Interactive Path Flows

Included in 

Click Maps

Click (left or main click)

Yes

Yes

Yes

Click (right or secondary click)

Yes

Yes, but event not distinguished from main click

Yes, but event not distinguished from main click

Click (third button)

Yes

Yes, but event not distinguished from main click

Yes, but event not distinguished from main click

Text input

Yes

Yes

Yes

Scroll & Pan

Yes

Yes

No

Other Apple gestures

No

No

No

* Mouse moves, window resize, zoom change events are also recorded in addition to these events. Though not shown directly in IPFs, they help with cropping screenshots correctly.

See also

How to analyze and share results
Interactive Path Flows
Analyzing and Sharing Your Insights 

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