Click Maps

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At a Glance

Click maps let you quickly gain insight into participants’ interaction patterns. Discover at a glance which screen elements participants interacted with the most—or get a detailed list of every interaction participants had with an individual screen element. Because click maps aggregate all participants’ data into an interactive representation, you can analyze results from larger groups of participants.

 

How to Get Click Maps

How It Works

Summary of Interactions - Mobile/Tablet Touchscreen

Summary of Interactions - Desktop

Sharing Insights

 

How to Get Click Maps

Click maps will appear on the Metrics tab when:

  • You add blank tasks to tests on desktop sites, web-based prototypes, and mobile websites.
  • Participants interact with a web page in a Chrome browser, including web-based prototypes.

Note: If participants interact with only one screen, a single click map is displayed for the task. If participants interact with multiple screens, multiple click maps are displayed as part of the Interactive Path Flow.

Click maps will NOT appear if:

  • Participants interact with a static image hosted on a Google Drive, OneDrive, or similar, including PDFs or images hosted by UserTesting (Image Assets).
  • The UserTesting recorder is not used for mobile tests.

How It Works

Add a task (located under Tasks and Questions) when you build your test. 

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Click maps will display on the Metrics tab of a test’s results page under each task.

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They will also appear as part of an Interactive Path Flow if the participant visits multiple screens during a task. Select a screen step to view the click map associated with it.

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When you look at a click map, you see a picture of the screen participants interacted with and an overlay with circles. The circles show where participants interacted with the screen. A table listing all participants’ interactions with the screen displays next to the click map.

ⓘ Note: Smaller circles represent fewer interactions and larger circles represent more interactions.

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When you hover over a circle, a popover appears showing the participants’ interactions. The participants’ usernames are highlighted in the table.

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Click the circle to see a table of participants’ interactions with the element. Click the play button in each row to watch a video of that participant’s interaction. 

💡 Tip: When you watch the interaction video, you can add a note, make a clip, review the transcript, and see suggested tags, just like you can in the video player.

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To see all the interactions of a single participant, click the username. Note: You only have the option to view all interactions of a single participant if the click map is part of an Interactive Path Flow.

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To export and share your click maps results, read our article on exporting your results to Excel. Like other task results, click maps results in Excel will show session details, metrics, notes, and clips from your selected studies. 

Summary of Interactions - Mobile/Tablet Touchscreen

Click maps are available on both iOS and Android and are generated for mobile tests of websites. However, tests of mobile apps will not generate click maps. Prototypes of mobile experiences will generate click maps if those prototypes are web-based.

Which specific click map mobile interactions are included and not included?

  • The following mobile interactions are included in click maps:
    • Tap
    • Text input
  • The following mobile interactions are NOT included in click maps: 
    • Scroll and pan
    • Pinch
    • Rotate 
    • Long press
    • Drag
    • Swipe
    • Android’s back button
    • iOS flick-close 

Summary of Interactions - Desktop

Click maps are supported on Windows and Apple OS desktop, but only when a Chrome browser is used by the participant. This includes prototypes that you point participants to via the URL Asset. 

Which specific click map desktop interactions are included and not included?

  • The following desktop interactions are included in click maps: 
    • Left or main click
    • Right or secondary click
    • Third button click
    • Text input
  • The following desktop interactions are NOT included in click maps: 
    • Scroll and pan
    • Other Apple gestures

Sharing Insights

There are a few ways in which you can share insights from click maps.

Select Share from the results page of your test to generate a test link to share with anyone (if available on your account), or email the test to logged-in team members directly from the UserTesting platform. Read more about how to share test results.

Note: This method will share the entire test, not just click maps.

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You can also export your test results to an Excel file you share with your team by selecting Export to Excel under Options. However, note that the click maps visualization will not show up in your export. Instead, the export will show data for specific participants, like time on task, clicks, pages, and unique pages. Read more about how to export test results.

Note: This method will export all of the test results details, including Session details, Metrics, and Notes and Clips marked as "Important" and tagged with sentiment.

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Another option is to take a screenshot of the click maps visualization and share it with your team as an image file.

 

Learn More

Need more information? Read these related articles.

Want to learn more about this topic? Check out our University courses.

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