At a Glance
The Discover needs and frustrations Quick Answer feature is designed to reveal what people enjoy or struggle with when interacting with your website or app. Here we cover when to use the feature and set it up.
Quick Answer: Discover Needs and Frustrations is available on the following subscriptions:
|Flex plan||Seat-based plan|
|Essentials||Startup ✓ (marketing & product insight)|
|Advanced ✓||Professional ✓ (marketing & product insight)|
|Ultimate ✓||Premium ✓ (marketing & product insight)|
Click on the following header titles to skip to that section of the article:
- When to Use Discover needs and frustrations
- How to Set Up Discover needs and frustrations
- Launching a Test
- What We Ask Contributors
- Reviewing the Results
Quick Answers allow you to collect recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges. You can read more about Quick Answers in our Quick Answers: Overview article.
Discover needs and frustrations is one of the Quick Answers available on the Platform. You can learn what people like or dislike about an task/activity and the overall test experience. The test explores how they perform that activity today and whether they are satisfied or not.
When to use Discover needs and frustrations
Use Discover needs and frustrations in the discovery phase of your marketing campaign to...
- Understand how your target contributor audience completes any activity or task today and what drives their decision-making.
- Identify opportunities to improve ads, messaging, and brand campaigns.
- Explore customer experiences and frustrations with those experiences or related activities.
- Identify how contributors currently perform that activity and whether they like doing the activity.
- Build campaign strategies based on opportunities you uncover during customer feedback
- Understand how customers engage with competitive products and optimize your own marketing efforts in response
How to set up Discover needs and frustrations
1. Quick Answer Inputs
Click the Create test dropdown menu, then select Customize a template.
From the Template gallery, click the Quick Answers filter.
Next, find and select Discover needs and frustrations.
Note: Depending on your subscription, you may not have access to all the Quick Answers shown above.
2. Give a short description of the experience or activity you want contributors to discuss.
Important: You must start the short description with a verb ending in -ing. The description is added to a pre-written sentence, so it's a good practice to use a lowercase letter for the first word and not end with a period or other punctuation. Quick Answers converts your description into the test questions, so the wording you enter is what contributors see.
Some examples include:
- "booking a flight" is converted to "Describe your most recent experience booking a flight"
- "running" becomes "Describe your most recent experience running"
- "paying the bills" becomes "Describe your most recent experience paying the bills"
Then name your test so that the test is easy to recognize and pick out from others on the Dashboard.
Launching a Test
To see a list of all the questions the test asks contributors, click the link under Tasks and questions. To see what your test looks like to contributors, click the Options menu ellipsis (three dots) to the right of the Test plan summary, then click Preview test plan from the drop-down. When you finish the preview, click the Close button.
- To add or remove contributors, click Contributors.
- If you need to edit the URL or you entered text that included a typo, click the Edit button next to the Options menu. When you are done editing the test, click Save and Go to Order Page.
Click Launch Test to send the test to your contributors.
What We Ask Contributors
After you click Launch Test, we send the test to contributors who match your chosen demographics. These contributors then answer any screener questions you added to qualify to take the test.
Once contributors qualify, we ask them to record themselves while describing the recent experience you specified. For Discover needs and frustrations, we ask that contributors turn on their webcam to show their faces. Then we ask them a series of questions about the experience or activity you provided. We use the exact phrase you provide in the first step in the questions below. (This is why it's important to use a verb ending in "-ing.")
As contributors finish, the software uploads the recorded video to our system. It notifies you by email that the videos are ready to watch (to configure notifications, see our "Email notification preferences" article).
Reviewing the results
For each test, the Dashboard displays the type of test, the test name, the day you created it, and how many contributors have and have not taken the test.
After all the contributors finish, a Result summary appears below the test title.
From here, you can share the results, create a similar test, or move the test to a different location. Click on a test title from the Dashboard to go to the Results page.
The Results Tab
After running this Quick Answer test, the Results tab shows contributors providing open-ended qualitative feedback that describes their most recent experience on a particular task or activity you asked them to complete.
The Results tab is a great place to start for Quick Answers. It summarizes the findings from the test: Do more contributors find the activity likable? Did the contributors express any frustrations? Videos of your contributors' open-ended feedback will display as Key takeaways on the Results tab.
To read more about the Results tab, check out our Results from Quick Answer Test article.
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