Quick Answers allow Product Managers, Marketers, or anyone who needs customer insights to get fast feedback. Quick Answers include recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you, and designed to provide feedback on the most common product and marketing challenges. These Quick Answers are helpful for:
- Getting customer feedback on things such as marketing campaigns, creatives, images, and messaging.
- Getting customer feedback on product decisions without slowing development.
- Building deeper empathy with customers.
There are two ways to get customer feedback using Quick Answers - each easily accessible from the main dashboard. Depending on your subscription plan and user permissions, you may see one of the following views:
If you have the dashboard below (and access to Quick Answers) you can run a Quick Answer test using the New button.
It will reveal a dropdown menu with all of your available test options.
If you have the dashboard below, you can launch Quick Answers tests quickly from the main page.
You simply upload images, messaging, or describe a task or activity you want feedback on and Quick Answers does the rest. Tests are automatically set up to get the answers to your questions - saving you time, and ensuring the questions you ask are sound and without bias.
Depending on your subscription you may not have access to all of the Quick Answers shown above. Learn more details about the output from Quick Answers tests.
Below is more information about the Quick Answers tests that UserTesting provides:
Discover needs and frustrations
Understand what your audience likes and dislikes about a specific experience or activity.
See Quick Answer: Discover needs and frustrations
Determine if people understand your messaging and if it resonates with them.
See Quick Answer: Test Messaging
Determine how well and why your creatives resonate with people.
See Quick Answer: Test Creatives
Validate an idea
This test will help you get people's reactions to an idea and understand if they find it valuable.
See Quick Answer: Validate an idea
Validate a prototype
This test will help you understand how people react to a prototype or wireframe.
See Quick Answer: Validate a prototype
Choose between two options
This test will show you which of two alternatives people prefer, including what they like or dislike about each option.
See Quick Answer: Choose between two options
Compare two websites
This test will help you discover which site users prefer by observing how easy or difficult it is for them to complete the same task on two different websites.
See Quick Answer: Compare two websites
Websites: Behavior and Usability
This test will help you gain insights into your customers' experience on a website. You can even test a competitor’s website to find opportunities for a competitive advantage.
See Quick Answer: Understand Behavior on Websites
Mobile Testing: Behavior and Usability
This test helps understand the experience your customers have using your app today.
See Quick Answer: Understand Behavior in mobile apps