Sentiment Analysis


At a Glance

Sentiment analysis automatically surfaces moments of negative and positive sentiment when you are reviewing a completed session in the UserTesting video player.


This feature uses natural language processing of phrases and sentences in Transcripts, so you will need an Advanced, Ultimate, or Premium subscription to access this feature.

For information on smart tags, read our article here.


How It Works

Sentiment Analysis in Transcripts

Turn Off/On Sentiment Analysis

Smart Tags and Smart Tags for Written Tasks


How It Works

Along the bottom of the video player, you’ll see Machine Learning-generated indications displaying red and green, which represent parts of the recording with moments of negative and positive sentiment respectively. 

  • Hover to see the phrases associated with these sentiments and click the indicator to go to that exact moment in the video associated with the highlighted phrase.
  • You can also give feedback on whether that phrase matched the assigned sentiment to help us continue to improve the accuracy of sentiment analysis.

Sentiment Analysis in Transcripts 

You can also scan and locate key moments in the Transcripts. 

When you notice feedback that is important or truly insightful, you can create a clip. If you want to preserve the sentiment that was associated with that piece of feedback, use Sentiment Tagging to select the appropriate icon (either negative or positive). 


Learn more about creating and tagging notes and clips

Turn Off/On Sentiment Analysis

To turn on/off sentiment analysis as needed, click on the drawer menu and select or deselect the checkbox settings.


Smart Tags and Smart Tags for Written Tasks

If your plan allows, you can use smart tags, which capture a total of 10 smart tags in the feedback. Green identifies positive, red indicates negative, and, for some plans, purple indicates neutral. You can also use smart tags to analyze written responses on the Metrics tab


Learn More

Need more information? Read these related articles.

Want to learn more about this topic? Check out our University courses.

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