Marketing Insight: Getting Started

 

At a Glance

Use Marketing Insight to get fast customer feedback on marketing campaigns, creatives, images, messaging, and more. It’s also a great way to build deeper empathy with customers. 

 

Marketing Insight is available on the following subscriptions:

Flex plan Seat-based plan
Essentials  Startup
Advanced  Professional
Ultimate  Premium

 

Key Features

There are two ways to get customer feedback using Marketing Insight - each accessible from the main dashboard:

  • Quick Answers: Recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you and designed to provide feedback on the most common marketing challenges.
  • Live Conversation: Video feedback from one-on-one live video interviews where you can ask questions, listen, interact, and share screens at any project stage. Scheduling and recruitment typically take less than a day. Choose Live Conversation when you need to do discovery interviews or have an issue not covered by Quick Answers.
  • For an overview of Platform features for the different plan types, visit this page.

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Quick Answers

Quick Answers provide fast feedback on marketing campaigns, creatives, images, messaging, and more.

Upload images and messaging, or describe a task or activity you want feedback on. Quick Answers does the rest. Tests are automatically set up to get the answers to your questions - saving you time and ensuring the questions you ask are sound and without bias.

To learn more about the available Quick Answers, visit Overview of Quick Answers.

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As contributors finish performing tasks and responding to questions, usually within two hours, UserTesting uploads the videos of their recorded sessions. Then we notify you when the results are ready to be watched.

You’ll find a list of all the tests you’ve run from the main dashboard. From there, you can go straight to the Results page for each of the tests to see your feedback and watch the automatic highlight reels created. Based on how the contributors responded, we’ve separated them into two groups to make it easier to focus on exactly what you care about.

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Want more detail? The results table below the highlight reels summarizes the key findings with short written responses that enable you to quickly scan the responses and identify the most compelling feedback. Alternatively, you can also go to the Metrics tab to watch every response to each question asked within the test.

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Live Conversation

Sometimes you have a question not answered by a Quick Answer test. That’s when you should use Live Conversation.

Live Conversation allows you to recruit and schedule live video interviews—often as quickly as the same day—with your target customers. Speak face-to-face with them about their needs and journeys, and even share screens. Live Conversation is great for fast discovery, prototype testing, understanding behavior you see in your analytics, and more.

Not only are interviews automatically recorded so you can share important moments and replies with developers and key stakeholders, but you can also include observers on the call to make it easy for your colleagues to watch the conversation in real-time. Live Conversation also has integrated note-taking capabilities to make it as easy as possible for you to identify key moments in the conversation.

Would you like to watch a recorded conversation? Check out this sample Live Conversation video:

 

Learn More

Need more information? Read these related articles.

Want to learn more about this topic? Check out our University course.

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