Quick Answer: Test Creatives

At a Glance

The Test creatives Quick Answer feature is designed to gauge user attitudes towards the visual assets—images, videos, a brand logo—you use to drive your marketing campaign.

 

Quick Answer: Test Creatives are available on the following subscriptions:

Flex plan Seat-based plan
Essentials  Startup ✓ (marketing insight)
Advanced ✓  Professional ✓ (marketing insight)
Ultimate Premium ✓ (marketing insight)

 

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Quick Answers allow you to collect recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges. You can read more about Quick Answers in Quick Answers: Overview.

Test Creatives is one of the available Quick Answers. With it, you can determine whether images, creatives, videos, and other visual material resonate with your intended audience.

When to Use Test creatives

Use Test creatives to quickly get feedback on images, videos, and other visuals used for your marketing campaigns:

  • See whether your visuals help drive an inherently negative or positive reaction from customers
  • Make sure the tone and message in your videos communicate what you intended, and avoid unintended interpretations
  • Understand whether your logo and/or brand assets are recognizable
  • Test competitive images or visuals to better understand how customers perceive your competitors

How to Set Up Test creatives

1. Quick Answer Inputs

Click the Create test dropdown menu, then select Customize a template.

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From the Template gallery, click the Quick Answers filter.

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Then, find and click Test creatives.

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Note: Depending on your subscription, you may not have access to all the Quick Answers shown above.

2. Provide a link to a publicly accessible page or document that shows or describes the content.

The link needs to point to a single document hosted online. The link can be to a Microsoft or Google doc, a Slides or PowerPoint presentation, a PDF, image, text, or anything similar.

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Important: Make sure the link to the document is set to View so the contributor can't make any changes. For help with sharing your document, see Limit how a file is shared.

Then name your test so that it's easy to recognize from other tests on the dashboard.

At this point, you'll need to determine who should take your test.

Launching a Test

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To see a list of all the questions the test asks contributors, click the link under Tasks and Questions. To see what your test looks like to contributors, click the Options Menu (three dots) to the right of the Test Plan Summary, then click Preview Test. When you finish the preview, click the Close button.

  • To add or remove contributors, click Contributors.
  • If you need to edit the URL or you entered text that included a typo, click Edit Details in the upper right. When you are done editing the test, click Save and Go to Order Page.

Click Launch Test to send the test to your contributors.

What We Ask Contributors

After you click Launch Test, we send the test to contributors who match your chosen demographics. These contributors then answer any screener questions you added to qualify to take the test.

Here's what we ask contributors based on the inputs you provided when you created the test:

  1. Take as much time as you need to review the content presented. What, if anything, draws your attention or stands out to you? Explain your answer. [Written Response]
  2. State 1 word to describe how this makes you **feel**. Please explain your answer. [Verbal Response]
  3. How would you rate your emotional reaction to this content? Please explain. [5-point Rating Scale: Negative to Positive]
  4. In your own words, describe what is on the page. What is it trying to convey? [Verbal Response]
  5. Summarize your previous answer in one sentence. What is the content trying to convey? [Written Response]
  6. I find the page to be attractive. Explain your answer. [5-point Rating Scale: Strongly disagree to Strongly agree]
  7. The content has a clean and simple presentation. Explain your answer. [5-point Rating Scale: Strongly disagree to Strongly agree]
  8. If you had a magic wand, how would you improve this? [Verbal Response]

As contributors finish, the software uploads the recorded video to our system. It notifies you by email that the videos are ready to watch (to configure notifications, see "Email notification preferences"). 

Reviewing the Results

For each test, the dashboard displays the type of test—using the same icon from each Quick Answer button—the test name, the day you created it, and how many contributors have and have not taken the test.

After all the contributors finish, a Result summary appears below the test title.

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From here, you can share the results, create a similar test, or move the test to a different location. From the Dashboard, click on a test title to be taken to the Results page.

Results Tab

After running this Quick Answer test, the Results tab shows contributors providing open-ended qualitative feedback describing their most recent experience on a particular task or activity you ask them to complete. 

The Results tab is a great place to start for Quick Answers. It summarizes the findings from the test: Do more contributors find the activity likable? Did the contributors express any frustrations? Videos of your contributors' open-ended feedback will display as Key Takeaways under the Results tab. 

To read more about the Results tab, check out our Results from Quick Answer Tests article.

 

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