Quick Answer: Test Messaging

At a Glance

The Test message Quick Answer feature is an effective tool for determining early on whether your marketing campaign and the messaging that supports it are headed in the right direction.

 

Quick Answer: Test Messaging is available on the following subscriptions:

Flex plan Seat-based plan
Essentials  Startup ✓ (marketing insight)
Advanced Professional ✓ (marketing insight)
Ultimate Premium ✓ (marketing insight)

 

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Quick Answers allow you to collect recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges. You can read more about Quick Answers in Quick Answers: Overview.

Test messaging is one of the Quick Answers available on the platform. You can learn what people like or dislike about different messages on creatives with it. 

When to Use Test messaging

Use Test messaging in the Design and Build phases of your marketing campaign to...

  • Get reactions to email copy including both subject line and body copy
  • Test different messages on creatives to get a sense of which will perform the best and why without using any impressions
  • Understand whether the messaging on your digital properties resonates with customers
  • Test social media messages—including tweets or LinkedIn messages to avoid costly mistakes
  • Get candid feedback on decks, data sheets, banners, and other marketing collateral

How to Set Up Test messaging

1. Quick Answer Inputs

Depending on which dashboard you have, click Get Quick Answers.

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Or click the New dropdown menu, then select Create a test from a template.

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From the Template gallery, click the Quick Answers filter.

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Next, find and select Test messaging.

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Note: Depending on your subscription, you may not have access to all the Quick Answers shown above.

2. Provide a link to a publicly accessible page or document that shows or describes the content.

The link needs to point to a single document hosted online. The link can be to a Microsoft or Google doc, a Slides or PowerPoint presentation, a PDF, image, text, or anything similar.

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Important: Make sure the link to the document is set to View so contributors can't make any changes. For help with sharing your document, see Limit how a file is shared.

Then name your test so that it's easy to recognize from other tests on the dashboard.

At this point, you'll need to determine who should take your test.

Launching a Test

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To see a list of all the questions the test asks contributors, click the link under Tasks and Questions. To see what your test looks like to contributors, click the Options Menu (three dots) to the right of the Test Plan Summary, then click Preview Test. When you finish the preview, click the Close button.

  • To add or remove contributors, click Contributors.
  • If you need to edit the URL or you entered text that included a typo, click Edit Details in the upper right. When you are done editing the test, click Save and Go to Order Page.

Click Launch Test to send the test to your contributors.

What We Ask Contributors

After you click Launch Test, we send the test to contributors who match your chosen demographics. These contributors then answer any screener questions you added to qualify to take the test.

If you'd like to see what answering screener questions looks like from the contributors' view, watch this video.

Here's what we ask contributors based on the inputs you provided when you created the test:

  1. Please read the content presented out loud. Take as much time as you need. Move to the next task when you are finished. [Verbal Response]
  2. In your own words, describe what it says. What is the main point the content is trying to convey? [Verbal Response]
  3. Summarize your previous answer in one sentence. What is the main point the content is trying to convey? [Written Response]
  4. What questions or concerns, if any, do you have after reading this? [Verbal Response]
  5. Summarize your previous answer in one sentence. What questions or concerns, if any, do you have? [Written Response]
  6. What, if anything, draws your attention or resonates with you? Explain your answer. [Verbal Response]
  7. Summarize your previous answer in one sentence. What if anything, draws your attention or resonates with you? [Written Response]
  8. How clear was the purpose of this? Explain your answer. [5-point Rating Scale: Unclear to Clear]
  9. If you had a magic wand, how would you improve this? [Verbal Response]

As contributors finish, the software uploads the recorded video to our system. It notifies you by email that the videos are ready to watch (to configure notifications, see "Email notification preferences"). 

Reviewing the Results

For each test, the dashboard displays the type of test—using the same icon from each Quick Answer button—the test name, the day you created it, and how many contributors have and have not taken the test.

After all the contributors finish, a Result summary appears below the test title.

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From here, you can share the results, create a similar test, or move the test to a different location. From the Dashboard, click on a test title to be taken to the Results page

Results Tab

After running this Quick Answer test, the Results tab shows contributors providing open-ended qualitative feedback describing their most recent experience on a particular task or activity you ask them to complete. 

The Results tab is a great place to start for Quick Answers. It summarizes the findings from the test: Do more contributors find the activity likable? Did the contributors express any frustrations? Videos of your contributors' open-ended feedback will display as Key Takeaways under the Results tab. 

To read more about the Results tab, check out our Results from Quick Answer Tests article.

 

Learn More

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