Enhanced Metrics reveals behavioral insights, providing user click paths and other quantitative elements. Now added to the Metrics tab within your account, these visualizations of behavioral data give you even more information at-a-glance to quickly uncover critical insights when reviewing completed tests.
For a quick demo of Enhanced Metrics, watch the video below!
Enhanced Metrics are available to Insight Core Premium subscribers, for tests completed on Chrome (desktop) or mobile web tests completed in the default app browser (not Safari or Chrome).
Use click paths to:
- Set success metrics so that a key page— like a conversion page— is highlighted in green.
- Compare paths test participants took to complete a task or reach a certain page
- Using these quant elements, identify standouts and prioritize the clips to watch
Once you’ve identified an area that you want to further investigate, simply click on the Play icon within each tile to watch the video associated with the test participant’s experience on that particular webpage.