Quick Answer: Test Website Usability

At a Glance

The Test website usability Quick Answer option allows you to test your website's landing pages and navigational elements.

 

Quick Answer: Test Website Usability is available on the following subscriptions:

Flex plan Seat-based plan
Essentials  Startup ✓ (marketing & product insight)
Advanced Professional ✓ (marketing & product insight)
Ultimate Premium ✓ (marketing & product insight)

 

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Quick Answers allow you to collect recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges. You can read more about Quick Answers in Quick Answers: Overview.

Test website usability is one of the Quick Answers available on the platform; for some users, this template is named Understand behavior on websites. With Test website usability, you can discover whether people can easily complete a task on a website and understand the behavior behind your metrics and analytics. 

When to Use Test website usability

For Test website usability, the focus is on how easily customers can complete a task. Use Test website usability in the Iterate phase of the development process to:

  • Test landing pages to make sure they resonate and customers understand where to navigate next
  • Test navigation elements to make sure your customers can find the information they're looking for
  • Observing how easy or hard people find completing a specific task on a website to understand what is driving the behavior reflected in your data and analytics
  • Identifying opportunities to improve conversion rates through your purchase funnel
  • Test your competitors' website to identify opportunities to improve your own site

Note that the test doesn't have to be on your website. You can use it to test a competitor's product or any other website you want to learn from.

How to Set Up Test website usability

1. Quick Answer Inputs

Depending on which dashboard you have, click Get Quick Answers.

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Or click the New dropdown menu and select Create a test from a template.

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From the Template gallery, click the Quick Answers filter.

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Then, find and click Test website usability.
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2. Provide a link to the website with the activity you want contributors to try.

You don't have to start at the homepage. For example, contributors could begin at the store location page if you want to test a store locator.
Next, describe the activity you want contributors to try. Start your description with a verb, but don't include exact steps, such as "Click on this button. Then this link. Then go…."
The description is added to a pre-written sentence, so it's a good practice to use a lowercase letter for the first word and not end with a period or other punctuation. Quick Answers converts your description into the test questions, so the wording you enter is what people will see.
Some examples include:

  • sign up for the newsletter becomes Take as much time as you need to sign up for the newsletter.
  • find out when to report for jury duty becomes Take as much time as you need to find out when to report for jury duty.
  • change your profile picture becomes Take as much time as you need to change your profile picture.

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Then name your test so that it's easy to recognize from other tests on the dashboard. Product Insight displays your entire account's tests on your dashboard. This makes it easy to share tests with other people.

At this point, you'll need to determine who should take your test.

Launching a Test

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To see a list of all the questions the test asks contributors, click the link under Tasks and Questions. To see what your test looks like to contributors, click Preview Test to the right of the Test Plan Summary, then click Preview Test. When you finish the preview, click the Close button.

ⓘ Note If you realize you need to add or remove a contributor, or you find something you need to change in your test plan—for example, you used the wrong URL or you find a typo, do either of the following:

Click Launch Test to send the test to your contributors.

What We Ask Contributors

After you click Launch Test, we send the test to contributors who match your chosen demographics. These contributors then answer any screener questions you added to qualify to take the test.

Here's what we ask contributors based on the questions you answered when you created the test:

Introduction

You'll be performing an activity on a website and then asked to rate your experience. Please remember to clearly explain your thoughts and actions out loud. Don't pretend to be someone else; we care about your needs and thoughts.

  1. **Without leaving this screen** how difficult or easy do you **expect** it to be to TEST? Explain your answer. [5-point Rating Scale: Very difficult to Very Easy]
  2. Take as much time as you need to TEST.
  3. Overall, how difficult or easy was the activity? Explain your answer. [5-point Rating Scale: Very difficult to Very Easy]
  4. What part of the website, if any, made it **easy** to accomplish that activity? [Verbal Response]
  5. Write 1-3 words that summarize your previous answer in the box below. What part of the website made the activity *easy*? [Written Response]
  6. What part of the website, if any, made it **frustrating or hard** to accomplish that activity? [Verbal Response]
  7. Write 1-3 words that summarize your previous answer in the box below. What part of the website made the activity **frustrating or hard**? [Written Response]
  8. In one sentence describe the purpose of this website. What problem does it solve or make easier? Describe it in your own words, not using language from the pages you saw. [Written Response]
  9. How valuable is this website to you? Explain your answer. [5-point Rating Scale: Not at all valuable to Very valuable]
  10. From this list select 1 word that describes the **biggest improvement** you would make to this website: [Multiple Choice: Appearance, Navigation, Trustworthiness, Understandability, Usefulness, none of the above]

As contributors finish, the software uploads the recorded video to our system. It notifies you by email that the videos are ready to watch (to configure notifications, see "Email notification preferences"). 

Reviewing the Results 

For each test, the dashboard displays the test name, who created it, when it was last updated, and how many contributors have and have not taken the test.

After all the contributors finish, a Result summary appears below the test title.

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From here, you can share the results, create a similar test, or move the test to a different location. From the Dashboard, click on a test title to be taken to the Results page.

Results Tab

After running this Quick Answer test, the Results tab shows contributors providing open-ended qualitative feedback describing their most recent experience on a particular task or activity you ask them to complete. 

The Results tab is a great place to start for Quick Answers. It summarizes the findings from the test: Do more contributors find the activity likable? Did the contributors express any frustrations? Videos of your contributors' open-ended feedback will display as Key Takeaways under the Results tab. 

To read more about the Results tab, check out our Results from Quick Answer Tests article.

 

Learn More

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