Quick Answer: Choose between two options

What are Quick Answers?

Quick Answers are recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you by UserTesting, and designed to answer the most common product development problems. You can read more about Quick Answers in the Product Insight: Getting Started.

“Choose between two options" is one of seven types of Quick Answers. Each Quick Answer provides a unique insight or answers a question you have.

For “Choose between two options," we want to see which of two versions people prefer. This can be a feature, a color, a photograph, wording—anything where you want to see if people prefer Option A or Option B.

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The Results tab provides a graph of which of o ption people prefer, and provides a video of them discussing their answers and explaining why they answered the way they did. Here’s an example of five people explaining why they preferred the wording of Option A or Option B.

The Metrics tab shows you the answers to every test question so you can learn more about participants’ experiences and which option they preferred.

When to use "Choose between two options"

Use “Choose between two options" in the Design and Build phases of the development process to:

  • Test images, copy, page designs, and so on.
  • Select the most effective option.

How  to Set up "Choose between two options"

  1. Quick Answer Inputs 
    From the dashboard click Get Quick Answers, then click “Choose between two options."


    QuickAnswers.png
  2. To use the template, click the link. This opens a view-only Google doc with a simple two-column, two-row table. Choose File > Make a copy…. Then do any of the following:
    Replace the images with your own images or copy that you want participants to compare.

Share the document with any stakeholders, writers, designers—anyone you want to view, comment on, or edit the document. For help with sharing your document, see Limit how a file is shared.

Important:  Make sure the link to the document is set to View, so participants can’t make any changes.

3. Provide a link to a page that shows or describes both options you want participants to compare, labeled Option A and Option B. Make sure everyone who has the link can access the page. The page can contain anything you want to compare: two images, two screenshots, or two versions of a word or sentence, and so on.

Important: If you used the template in Step 2, make sure the link to the document is set to View so participants can’t make any changes.

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Then name your test so it’s easy to recognize from other tests on the dashboard. Product Insight displays your entire account’s tests on your dashboard. This makes it easy to share tests with other people.

 At this point, you'll need to determine whether you'd like to test with participants from the UserTesting Panel, or your own customers, via My Recruit. 

For this example, we'll select participants from the UserTesting panel.  

  1. Click Next and do any of the following:


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  • Accept defaults: The default is to use any member of the UserTesting Panel. For many tests, you may find that works well enough. If that’s the case, click Done at the bottom of the page.
  • Number of participants: This is set to five unless you’ve purchased the Participant Pack, in which case you can choose between 5 and 15 participants for each Quick Answer. If you’ve purchased the Participant Pack, we also recommend the number of participants for each Quick Answer. For “Choose between two options” we recommend five participants as the default.
  • Device: Select the type of device you want participants to use.

    Important
    :
    Leave this set to Computer unless there is a particular reason why you need someone to answer using a tablet or smartphone. Even when asking them to respond to an idea about a smartphone product, it’s usually best to have people answer using a computer because the screen is larger and participants have an easier time reading your concept document.
    For more information on selecting a device and best practices, see:

    Mobile Testing Capabilities
    Mobile Recorder Best Practices

  • Demographic Filters: If you want participants with a particular background, select and configure filters from the options on the right. If you decide not to use a filter after selecting it, click the Remove link in the upper-right corner or deselect it from the list on the right.

    For more help with demographic filters, see:

    Choose your target audience from the UserTesting panel.

  • Screener Questions: Screener questions are multiple choice questions participants must answer correctly before they're able to accept a test. This is an optional feature you can select if the demographic filters above do not cover your requirements. To refine participant selection with screener questions, do any of the following:

    • To add a screener question you saved from a previous test, click Saved Screener Questions on the right. If you haven’t saved any screener questions yet, this is empty.
    • To create a screener question, click the Screener Question button on the right.
    • To add more screener questions, click the Screener Question button or the “Add another screener question” link below the last screener question.

      Note: After you create a screener question, you can click the “Add to saved screener,” “Duplicate,” or “Delete” links. To reorder screener questions, drag the question to where you want it to be using the Move icon.

    • To preview any screener questions, click Preview Screener.


You can remove any screener questions you add by clicking Delete at the top right of each question’s dialog.

For more help creating screener questions, see:

Using Screener Questions to find your ideal participants
Managing screeners
Screener question best practices

 


5. Click Done.


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  • To see a list of all the questions the test asks participants, click the link under Tasks and Questions. To see what your test looks like to participants, click Preview Test to the right of the Test Plan Summary, then click Preview Test. When you finish the preview, click the Close button.

Note If you realize you need to add or remove a participant, or you find something you need to change in your test plan—for example, you used the wrong URL or you find a typo, do either of the following:

  • Click Participants to add or remove test participants.
  • Click Edit Details in the upper right. When you are done editing the test, click "Save and Go to Order Page."

6. Click Launch Test to send the test to the UserTesting Panel.

 

Understand “Choose between two options" results

As participants finish, the software uploads the recorded video to our system and notifies you by email. To configure notifications, see Email notification preferences.

Open the email and click the “account dashboard” link in the order summary to go to the dashboard.

For each test, the dashboard displays the type of test—using the same icon from each Quick Answer button—the test name, the day you created it, and how many participants have and have not taken the test.

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After all participants finish, a summary appears in the Result column.

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Click a test title on the dashboard to go to the Results tab on the Results page.

 

Results Tab

The Results tab is a great place to start for Quick Answers. It summarizes the answer to your question: Which of two options do people prefer?

Review the graph

The graph displays the answer, either, either:

      • More people preferred Option A.

        or

      • More people preferred Option B.

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Watch key moments

The summary video shows all five participants describing which of two options they prefer.

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We get this information from Question 2 below. We tell participants: “One by one, review the content and images on the page. Explain in your own words what each means. **Spend no more than 5 minutes on this**,” and we record their comments as they explain their answers.


Note: Until all participants finish, the graph shows a running total as participants complete the test and displays the number of participants yet to finish, but there is no key moments video until all participants finish.

Some participants finished:

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All participants finished:

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Sessions Tab

Click the Sessions tab to watch each participant’s complete video as they answer all the questions in order. Sessions are available as each participant finishes. There is a text field on the right for you to add a summary of the video. The Summary field is also useful for adding timecodes for moments of interest, such as a participant expressing delight with a task, or complaining about a difficult interface.

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Metrics

Click the Metrics tab to watch participants’ videos broken down by question so you can easily skim the results. Questions have either written responses or video response.


Metrics is a powerful way to understand the details of your participants’ experiences. After the Results tab, you are likely to find this tab contains the most useful information because it lets you focus on each test question and each participant’s answer.

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Details

Click the Details tab to see the demographics breakdown and an overview of the test plan’s tasks and questions.

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How you get Quick Answers

After you click Launch Test, we send the test to people in our UserTesting Panel who match the demographics you chose. These participants then answer any screener questions you added in order to qualify to take the test.

If you’d like to see what answering screener questions looks like from the participants’ view, watch this video.

Here’s what we ask participants based on the questions you answered when you created the test:

Introduction

For this test, don’t pretend to be someone else; we care about your needs and thoughts.

      1. You'll be comparing 2 ideas, that are still under consideration, and asked to answer some questions and provide feedback. You won’t be able to click on anything on the page. Remember to share your thoughts out loud. Go to the next question to start.

      2. One by one, review the content and images on the page. Explain in your own words what each means. **Spend no more than 5 minutes on this.**

        Note: The answer to this question is where we get the highlights for the video on the Results tab.

      3. [Written] In one sentence, describe the difference between the options. Describe it in your own words, not using language from the page you see.

      4. [Verbal] Explain what about *Option A* is compelling to you.

      5. [Written] Summarize your previous answer in a few words. What is *most* compelling about *Option A*?

      6. [Verbal] Explain what about *Option B* is compelling to you.

      7. [Written] Summarize your previous answer in a few words. What is *most* compelling about *Option B*?

      8. [Multiple choice] Which option do you prefer? Explain your answer.

        Option A
        Option B

Note: The answer to this question is where we get the data for the graph on the Results tab.

As participants finish, the software uploads the recorded video to our system and notifies you by email that the videos are ready to watch. Watch each participant’s entire video on the Session tab or wait for the fifth video session to be uploaded, at which point the highlight reel is available.

See also
Product Insight: Getting Started
Quick Answer: Discover needs and frustrations
Quick Answer: Validate an idea
Quick Answer: Validate a prototype
Quick Answer: Test website usability
Quick Answer: Compare two websites
Product Insight: Live Conversation

 

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