Use Product Insight to make better product decisions—informed by customer feedback—without slowing development.
There are two ways to get customer feedback:
- Quick Answers: insights based on recorded sessions of five participants performing tasks and answering questions. The tasks and questions are already written for you, and cover problems common to product development.
- Live Conversation: insights based on recorded one-on-one video interviews. Scheduling and recruitment takes less than a day. Choose Live Conversation when you need to do discovery interviews or have an issue not covered by Quick Answers.
Get Quick Answers
Quick Answers are insights into a problem you encounter or question you have during the development process.
You describe a task or provide a link—Quick Answers sets up tests to get the answers.
Best of all, the tests are designed for you by research professionals. There are no accidental test-question mishaps or biases, just quick answers to your questions.
- Discovering what customers want
- Validating ideas and prototypes
- Testing website usability
- Choosing between options (including ranking features)
- Comparing websites (great for competitive tests)
As participants finish performing tasks and responding to questions, usually within two hours, we upload the videos of their recorded sessions. Then we notify you that the results are ready to watch.
Go straight to the Results page for the answer to your question and to watch the video clips that support it. We’ve already identified the highlights; there’s no need to watch hours of video.
Want more detail? Click on the Metrics tab to learn everything your participants said, at every step in the process.
There are six tests:
Discover needs and frustrations
Learn about customers’ experiences and frustrations with a task you specify. This test explores how they perform that task today, and what they find satisfying or unsatisfying about it.
Use “Discover needs and frustrations" in the Discover phase of the development process.
Validate an idea
Learn how customers react to an idea for a product or service. Think of this as a concept test, something you do before creating a full prototype.
Use "Validate an idea" in the Discover phase of the development process.
Validate a prototype
Learn how people react to your prototype or wireframe. Test before you build, and find out if your solution solves people’s problem. Make sure the design is perfect before you spend engineering time building it.
Use “Validate a prototype" in the Design phase of the development process.
Test website usability
Learn how easily customers complete a task on a website. This test helps you find points of friction and how easily people can move through a flow. You can even test a competitor’s website to find opportunities for a competitive advantage.
Use “Test website usability" in the Iterate phase of the development process.
Choose between two options
Learn which of two versions people prefer. This can be a feature, a color, a photograph, wording—anything where you want to see if people prefer Option A or Option B.
Use “Choose between two options" in the Design and Build phases of the development process.
Compare two websites
Learn which of two websites participants prefer using based on how easily they complete a specific task. Compare your website to a competitor’s, or compare websites’ strengths and weaknesses.
Use “Compare two websites" in the Discover and Iterate phases of the development process.
Ready to get started? Click Get Quick Answers.
Talk to customers
Sometimes you have a question that’s not answered by a Quick Answer test. That’s when you should use Live Conversation.
You can recruit and schedule live video interviews—often as early as the same day—with your exact customers nationwide. Talk to your customers live without being restricted to a single city, or settling for people who aren't your exact target.
Talk face-to-face with them about their needs and journeys, even share screens. Live Conversation is great for fast discovery, prototype testing, understanding behavior you see in your analytics, and more.
And interviews are automatically recorded so you can share important moments and replies with developers and stakeholders.
Would you like to watch a recorded conversation? Check out this Live Conversation video:
There are two ways you can find people to take your test, depending on whom you want to ask for feedback:
- The UserTesting Panel
- Your own customers, recruited through emails you send to them, called My Recruit.
The UserTesting panel is a diverse on-demand group of people who have test-taking software installed on their computers and mobile devices. The panel is made up of real people, carefully selected after a thorough application process, who are continually rated by our customers, assuring the highest quality results.
You can select particular types of participants from the panel using one or both of the following:
Demographic filters, such as age, income, operating system
You also have the option of adding screener questions, multiple choice questions participants must answer correctly before they can take the test.
Use My Recruit when you want to use people who aren’t in our panel. These can be employees, existing customers, industry experts, and people within very narrow demographics.
Ready to have a live conversation with someone? Click “Talk to customers.”
New to Product Insight?
Quick Answer: Discover needs and frustrations
Quick Answer: Compare two websites
Quick Answer: Test website usability
Quick Answer: Validate an Idea
Quick Answer: Validate a prototype
Quick Answer: Choose between two options
Product Insight: Live Conversation