4. Select Your Audience

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Getting feedback from all your target personas is easy with UserTesting. You can use demographic filters, screeners, and more to ensure you are getting feedback from the right people.

Demographic Filters

Demographic information is collected when each participant joins the UserTesting panel. By selecting these demographic filters in the test launcher, you can control the distribution of your test. Only users who meet your key demographics can view and accept your study. If you have a Professional or Premium subscription, you can choose from a previously created Saved Audience, or Create from Scratch.

Basic demographics are available to all customers. These include age, income, gender, location.

Advanced demographics (such as Employment Status or Country) are available with select plans. please reach out to the UserTesting Support team if you would like more information on having these added to your plan.

The ‘Other Requirements’ field can be used to let participants know any special information or requirements regarding your study (e.g., "This test will require you to sign in with your Facebook account.").  Note: because participants see this before answering your screener questions, be sure not to “give away” any of the answers!

Screeners

Screeners are multiple choice questions that participants have to answer correctly before they're able to accept your test.  Click here for more information on screener questions or check out this article for helpful tips on writing screeners.

Examples

Let's say that you're looking for 25 to 35 year olds in the U.S. who make online purchases using their smartphones.

Set the basic demographics

  • Age: 25 - 35 years old
  • Country: US

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Screener Question: When, if ever, have you bought something using your smartphone?

  • Never. I've never purchased anything using my phone. [REJECT]
  • About a year ago. I rarely buy things using my phone. [REJECT]
  • Maybe 6 months ago. I sometimes buy things using my phone. [ACCEPT]
  • Within the last few weeks. I frequently buy things using my phone. [ACCEPT]

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If you have a Professional or Premium subscription and think you'd like to test with this exact screening criteria again, you'll have the option to Save New Audience.

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Next: Quick Start Section 5: Tasks

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