Learn who UserZoom is, how we can help you in your role, and where to start.
On this page:
- Why UserZoom?
- Designers: What's in it for me?
- Researchers: What's in it for me?
- Product Owners: What's in it for me?
- Everyone else: What's in it for me?
Why UserZoom?
-
UserZoom helps you run UX research with real people to:
- Quickly test and validate designs within Sprints
- Make user-focused design decisions
- Measure the impact of UX
- Proper UX research leads to digital experiences that customers love and improve your business KPIs (for example, conversions, revenue, retention).
- The platform allows you to:
- Build studies
- Analyze data
- Share your research
- Access a vast panel of real end users or invite your own.
- Take the Get Started with UserZoom course in the UserZoom Academy to learn more about the platform and how to get started.
Designers: What's in it for me?
Designers use UserZoom to reduce the (annoying and time-consuming) design debate that happens when designs are “reviewed”.
- Whether you’re working on a live site, prototype, or image, it's quick and easy to get feedback from real end users to counter internal opinions within Sprints.
- The most popular tests designers start with are:
- Video-based studies: Participants use a prototype and say what they think
- Click tests: Get feedback on a static image and generate a heatmap
- Take the Get Started with UserZoom course in the UserZoom Academy to learn how to start testing.
Real-life example for Designers
Learn how Kroger tests during the design and discovery stages.
Researchers: What's in it for me?
Researchers use UserZoom to overcome challenges that hinder the growth of UX Research in their organization. Common challenges include:
- Keeping up with the demand for fast testing (typically from Product Teams)
- Ensuring research is impactful and drives design decisions
- Proving the value of UX Research to the C-Suite by measuring using QXscore
Get the data you need
- You can quickly run Qualitative and Quantitative studies that answer thousands of research questions.
- Before you jump into the platform, learn about the different methods in the Build and Analyze Your Studies courses in the UserZoom Academy.
- If you’re new to remote testing, or even if you have years of experience, the Get Started with UserZoom course in the UserZoom Academy is also a great place to start.
Real-life example for Researchers
Learn how Adobe uses QXscore to measure effectiveness.
Product Owners: What's in it for me?
The most successful products intuitively solve real customer problems. Achieving this means deeply understanding end users.
- Product Owners, and the teams who work with them, use UserZoom to answer three questions throughout the Product Development Lifecycle (PDLC):
- What problems do customers face?
- What is the best way to solve those problems?
- How do we compare to competitors?
- Using UserZoom during all PDLC stages allows you to:
- Answer these questions quickly with statistical robustness
- Make confident product design decisions
- Save time and money
- Hit your product KPIs
- Ensuring you are building the right thing
- Even if you're not running studies yourself, a good place to start is with the Get Started with UserZoom course in the UserZoom Academy.
Real-life example for Product Owners
Learn how H&M improved its checkout experience and conversion rates.
Everyone else: What's in it for me?
There is a multitude of ways you can use UserZoom to improve your decision making by basing it on user insight rather than gut instinct.
- Some of the thousands of use cases include:
- Testing copy to make sure it's clear and compelling
- Deciding between design variants
- Getting early feedback on product concepts
- Benchmarking versus competitors
- Finding usability problems
- AB Testing different images for Amazon listings
- Get creative, the list goes on...
- Whatever your role, a great place to start is with the Get Started with UserZoom course in the UserZoom Academy, especially if you're new to UX or remote research.
Please provide any feedback you have on this article. Your feedback will be used to improve the article and should take no more than 5 minutes to complete. Article evaluations will remain completely confidential unless you request a follow-up.