Your first test plan: 4 common mistakes

There's a certain art to crafting a great test plan. Admittedly, it can take a bit of practice. Lucky for you, our Research Team has seen it all. Here are their best tips for avoiding common test plan pitfalls. 


  1. Asking for Personally Identifiable Information (PII): Our panelists are never required to share their sensitive personal information during a test. In order to run effective studies while also refraining from collecting sensitive PII, you should instruct study participants to provide fake or “dummy” numbers. In the event that participants must complete a transaction while participating in a study, you should provide a gift card or promotional code. You can learn more about our policy, and the difference between basic and sensitive PII here.
  2. Not providing appropriate test credentials: If your test plan requires users to log in to your site or app, make sure you provide a set of credentials (username and password) for them to use. If no credentials are provided, your test will be placed on hold, slowing down your results. 
  3. Asking leading questions: For best results, it is crucial to ask balanced questions. When participants can easily predict which answer you want from them, they’ll be more likely to choose that answer, even if it isn’t accurate. Tip: Instead of simply asking yes/no multiple choice questions, always include an "Other" or None of the above option". 
  4. Using too much jargon: Keep it simple.  A confusing task can create stress for the participant, diminishing their ability to complete the task and compromising the value of your research.
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