At a Glance
In order to drive greater business growth, you may be interested in creating digital experiences in non-English languages, for either US-based or international audiences. Here are some tips for securing feedback on your non-English web and content experiences, using either the UserTesting Contributor Network (Panel) or your own participants.
The UserTesting platform is available for testing customer experiences in English as well as German. Our entire participant panel can also apply, take a test, and view their dashboard entirely in English and German. While participants may be fluent in more than one language, we only guarantee that all participants speak and understand either English or German. Below are some tips for testing in non-English languages.
Use Filters, Other Requirements, or Screeners to Identify Participants
If you are sharing your study with the UserTesting Contributor Network (Panel), you should create screener questions or indicate language requirements at the start of the study.
- Use a filter to indicate which language your participants should speak during the test. This is applicable to tests written in Spanish, French, or German. Only participants who have indicated they speak this language will receive an invitation to take this test. If you’d like participants to read the test in one language, but speak in a different language, please add it as an Other requirement. Note: Keep in mind that the language default is English unless otherwise instructed.
- Include language requirements in Other requirements. Keep in mind that some of our participants speak multiple languages and may have their browser or device settings in English. If you want them to change their language settings to German, add instructions telling them to do so in the Other requirements section under Filters.
- Use screeners to locate specific language speakers. To identify non-English language speakers within the panel, create appropriate screener questions.
Target Countries According to Your Needs
You should select the Countries test filter according to what you are seeking to accomplish. If your plan allows, you also have access to the Additional Country Filters.
- If your focus is getting fast feedback on a non-English experience, you should consider targeting a larger geographical area, or keeping your study geography-agnostic (by keeping the default “Any”). That way, any speaker of your target language, wherever they are located, will be able to participate in your test.
- If you specifically want feedback from non-English speakers residing in a certain country or countries, select accordingly. You may choose to target specific countries for a number of reasons, including: getting feedback from a native language speaker or understanding geographic-based nuances in how content and experiences are perceived.
Note: Testing in China comes with additional challenges. Please reference this resource doc for more information.
Tips for Setting Up Your Study
As you set up your unmoderated study, these are the places where you will want to think through the language experience related to your goals and the resources on your team.
- The web/content experience itself. If you want to display content in a non-English language (such as a webpage, video, or prototype) in order to secure feedback on that experience, make sure that the participant is able to see the non-English content. Double check that your content’s language setting or IP address doesn’t block the participant.
- The written tasks and questions. Be sure to write your tasks and questions in the same language you want your participants to speak. You can write questions and tasks in almost any language, including “right to left” languages such as Hebrew and Arabic. The tasks and questions will be displayed exactly as you write them; they will not be translated or localized when shown to participants.
- The participants’ responses. Select the language you want participants to answer in by using the Language requirement filter. If you’d like participants to read the test in one language, but speak in a different language, you can specify this in the Other requirements filter.
If you are looking to conduct a live interview with non-English speaking participants (using Live Conversation), most of the rules stated above apply. You can still target countries and write screener questions in the language of your choosing to pinpoint the precise audiences and personas you are seeking. You will conduct the live interview in the language of your choosing and you can instruct the participant to respond in whichever language most benefits your needs.
The image below provides a summary of country filters, additional country filters, spoken languages, screen recorder languages, and transcript languages available to test participants on either the UserTesting Contributor Network (Panel), Custom Network (My Panel), or Invite Network (My Recruit).
UserTesting Contributor Network and Custom Network
Participants will experience the UserTesting participant dashboard either in English or German, according to their web browser settings. For instance, if their web browser language is set to German, then they will experience the platform in German. If their web browser is set to English or any other language, then they will experience the platform in English.
The buttons and messages in UserTesting recorders are available in more languages. If the participant’s device setting is one of the languages below, the text in the recorder will translate into the following languages:
- Brazilian Portuguese
- Chinese (simplified)
Otherwise, the default is English. This is for most unmoderated tests with the exception of iOS devices using participants from Custom Network or the UserTesting Contributor Network.
Invite Network test landing page and instructions will also translate as long as the participant device setting is one of the listed languages. In addition, the language of UserTesting recorders (i.e., language of buttons and messages) will also translate into the following languages:
- Brazilian Portuguese
- Chinese (simplified)
Otherwise, the default is English. This also includes tests on mobile devices.
There are also tech assistance options you can provide to Invite Network participants. Direct your participants to contact Support via this form in case they need help downloading the recorder. In the form, provide the following information:
- Language spoken by the participant
- Study name/number
- Workspace name where the study is located (customer only)
- The participant’s email address
- An explanation of the issue providing as much information as possible
- Screenshots of the issue or error messaging the user received (if available)
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