Quick Answer: COVID-19 Impact on behavior

Use these steps to gather customer feedback on how their behaviors adapt to the COVID-19 pandemic and how they perceive your organization's messaging and communication.

This article applies to: UserTesting 

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On this page:

• When to use COVID-19: Impact on behavior
• How to set up COVID-19: Impact on behavior
• How to launch your test
• What we ask contributors
• Results

 

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When to use COVID-19: Impact on behavior

• Quick Answers provides video feedback of customers answering questions written for you by UserTesting.
• They are all designed to answer common marketing challenges.
• You can read more about Quick Answers in Quick Answers: Overview.
• COVID-19: Impact on behavior is designed to give you insights into how your target audience is reacting to the COVID-19 crisis and how their behaviors have changed due to the pandemic. 

 

 

When to use COVID-19: Impact on behavior

Use COVID-19: Impact on behavior to get fast feedback on how customer behavior and expectations are changing.

• How is my target audience reacting to the COVID-19 crisis?
• What behaviors related to my company or industry have changed based on the crisis?
• What expectations do people have of my company/industry during this situation?

 

 

How to set up COVID-19: Impact on behavior

1. Select the Create test dropdown menu and select Template Library.
   
2. From the Featured Templates section, select Quick Answers.
   
3. Locate the COVID-19: Impact on behavior template and select the Use this template button.
   
4. Name your test, and add a description.
   
   Note: You must start the short description with a verb ending in -ing. The description is added to a pre-written sentence, so it's a good practice to use a lowercase letter for the first word and not end with a period or other punctuation. Quick Answers converts your description into the test questions, so the wording you enter is what contributors see.
   
   
5. Choose your network.
   

 

 

How to launch your test

1. Click the link under Tasks to see a list of all the questions the test asks contributors.
   
   
2. To preview your test as contributors will see it, click the Options Menu (three dots) next to the Test Plan Summary, then select Preview Test.
   
   
   
3. If you need to edit the URL or you entered text that included a typo, select Edit on the Test Plan Summary.
4. When you are done editing the test, click the Launch test button.
   

 

 

What we ask contributors

Here are the questions provided on this template:

• How has the Coronavirus/COVID-19 impacted how you do your demo? Please explain with details and specifics. [Verbal response]
• How has the Coronavirus/COVID-19 impacted how you do your demo? [5-point Rating scale: Not impacted to Impacted]
• What is the *biggest* impact, if any, that Coronavirus/COVID-19 has had on how you do your demo? [Verbal response]
• Please summarize what you just talked about in 1-2 sentences. [Written response]
  What is one piece of advice you would like to give to companies that support demo? [Verbal response]
• Please summarize what you just talked about in 1-2 sentences. [Written response]

 

 

Results

• After you click Launch Test, we send the test to contributors who match your chosen demographics.
• As contributors finish, the software uploads the recorded video to our system.
• You'll be emailed when the videos are ready to watch (to configure notifications, see "Email notification preferences".
• After all the contributors finish, a summary of the results will appear below the test title.
• From the Dashboard, click on a test title to be taken to the Results page.

Results tab

• After the Quick Answer test, the Results tab shows contributors' open-ended feedback on their recent experience completing your task.
• It summarizes the findings from the test:
  • Do more contributors find the activity likable?
  • Did the contributors express any frustrations?
  • Videos of your contributors' open-ended feedback will display as Key takeaways under the Results tab. 

 

 

Related content

Want to learn more? Check out these Knowledge Base articles...  Results from Quick Answer tests Quick Answers: Overview	Interested in growing your skills? Check out our University courses... How to use Quick Answers How to use camera tasks and participant view
Need hands-on training? Find a live, virtual class that fits your needs. Enroll in one of our UserTesting certification programs.	Can't find your answer? Check out the Community forums. Reach out to Support or our Professional Services team.