At a Glance
Get feedback from all your target personas with UserTesting. You can add multiple distinct audiences to a single test, making it simple to optimize experiences for all your customers.
Click on the following header titles to skip to that section of the article:
What Is an Audience?
An audience, also known as a contributor group, is a subset of test contributors who match your demographic and screener criteria. Suppose you have more than one group of target contributors. In that case, you can add multiple audiences to your test with different criteria and screener questions (for example, five business owners that are current customers and five business owners that are not current customers). The contributors from each audience will complete the same test tasks.
How It Works
1. You can add multiple audiences to a single study within the test creation process. After you have clicked on "Create Test," chosen Prototype, Website, or App, chosen how you wish to reach your audience, and then clicked "Build Audience," you will start with Select Audience. On the next page, you'll be able to add the demographic filters and screener questions for your first audience.
2. To add another audience, click Add Audience.
3. If your audiences are relatively similar, you can also use the ellipsis menu to Duplicate the audience and then make adjustments to the screening criteria.
4. For each user group, you can specify the demographics of your contributors and the device you want them to use, as well as add, subtract, or edit screener questions for that group.
Doing so will result in two specific groups of users participating in the same test.
Tip: Your audiences will be untitled by default, but click anywhere in the Untitled Audience text box to edit the name. This will make it easier to distinguish your audiences. You can also save your audiences for future use. Learn more about using saved audiences.
Adding Screeners to Audiences
In addition to demographic filters, you can also add screeners to each user group.
Here is an example to illustrate the usage of screeners. A cycle shop that sells and services bicycles may want to have an inventory of products that appeal to current cyclists and potential cyclists. They can set up a single test to get feedback on their current product inventory targeting both personas.
Current cyclists would form the first contributor group. Only contributors who answer [yes] to the screener question "Do you currently own and ride a bicycle?" will join this group.
The second group will be composed of potential cyclists. Contributors entering this group will need to answer two screener questions. The first screener will only select people who don't own or ride a bicycle. And the second screener selects those who don't own or ride a bike but are INTERESTED in purchasing and riding a bike in the future.
Five cyclists and five potential cyclists will then take the same test reviewing the current inventory of the bicycle shop.
For more help with writing screener questions, visit our article on screener question best practices.
Need more information? Read these related articles.
Want to learn more about this topic? Check out our University courses.
Please provide any feedback you have on this article. Your feedback will be used to improve the article and should take no more than 5 minutes to complete. Article evaluations will remain completely confidential unless you request a follow-up.