What is a competitor study?
A competitor study is when you ask participants to interact with one or more of your competitor experiences and, optionally, your experience. This is also sometimes called a competitive study.
Why are competitor studies helpful?
A competitor study provides insight into what your competitors are doing well and where opportunities lie. They also help you learn about the value and usability of their product designs or features.
When should a competitor study be conducted?
Competitor studies can be conducted at any time during the lifecycle of a product.