What is a 1:1 interview?
A 1:1 interview is when the interviewer asks a participant a series of questions about behavior, preferences, attitudes, and experiences on a topic or item of interest. Interviews can be conducted in person or online.
Why are 1:1 interviews helpful?
Interviews can provide in-depth details about a participant's actions, thoughts, and feelings. Interviews allow you to have a genuine conversation with people and delve deeper into areas of interest.
When should user interviews be conducted?
Interviews are great at any time during your development stage but are particularly helpful in the early stages of development such as prototype testing, discovery interviews, and testing marketing comps.
How do you conduct interviews?
Interviews can be conducted at any time by anyone on your team. You can coordinate and schedule them yourself, or use UserTesting's Live Conversation solution to automatically set up and schedule your interviews, based on your required demographics and availability. Learn more about Live Conversation here or to see how it works, read more here.