What are One-on-One Interviews?

What is a one-on-one interview?

A one-on-one interview is when the interviewer asks a contributor a series of questions about behavior, preferences, attitudes, and experiences on a topic or item of interest. Interviews can be conducted in person or online. Because of its flexibility, the one-on-one interview can be used to gather data to build personas, construct customer journeys, and better understand contributor work practices. Such interviews are often used in the discovery phase of research to gather requirements, understand context, and elicit needs.

Why are one-on-one interviews helpful?

Interviews can provide in-depth details about a contributor's actions, thoughts, feelings, and needs. Interviews allow you to have a genuine conversation with people and delve deeper into areas of interest.

When should user interviews be conducted?

Interviews are great at any time during your development stage but are most used in the discovery phase of research (also sometimes referred to as the "Learn & Empathize" stage).

How do you conduct interviews?

Interviews can be conducted at any time by anyone on your team. You can coordinate and schedule them yourself, or use UserTesting's Live Conversation solution to automatically set up and schedule your interviews, based on your required demographics and availability.

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