Understanding Your Customer's Environment and Context

At a Glance

Running a customer environment and context test allows you to gather footage of a participant’s environment or a product they are interacting with. Customer environment and context testing is enabled by the beyond-the-device capability of the UserTesting mobile recorder, which allows you to capture experiences beyond what’s on the screen. 

 

How can I conduct customer environment and context testing with UserTesting?

What kinds of experiences can I capture?

How do I launch my customer environment and context study?

 

How can I conduct customer environment and context testing with UserTesting?

Order a website test on UserTesting with the following components:

  • Use screener questions to set participants up for success
    • Make sure participants are located where you need them to be: Are they at home right now? Do they need to have access to something like their refrigerator?
  • Incorporate a Camera Tasks Section 

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All customers have the ability when creating a test plan to add camera tasks. By doing so, we’ll automatically add a screener question and instructions making it clear to participants that they will need to engage the rear-facing camera when completing the test, and we also make it easy for them to initiate engaging the camera with the push of a button.

You can also use the Customer environment and context template found in the Template gallery.

What kinds of experiences can I capture?

You can ask participants to show you their surroundings (i.e. living room, kitchen, etc.), or show them interacting with a product (i.e. thermostat, toaster, etc). However, keep in mind that participants will be handling the phone, and will likely be completing the tasks one-handed.

Our mobile recorder also allows for customer experience studies such as unboxing and destination studies.

How do I launch my customer environment and context study? 

To get started, click the New dropdown menu and select Create a test from a template.

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Then, search for the "Customer Environment and Context" template under the UserTesting Templates filter in the Template Gallery.

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Learn More

Need more information? Read these related articles.

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