What is a light ethnography test?
Light ethnography testing is enabled by the beyond-the-device capability of the UserTesting mobile recorder, which allows you to capture experiences beyond what’s on the screen. Running a light ethnography tests allows you to gather footage of a participant’s environment or a product they are interacting with.
How can I conduct light ethnography testing with UserTesting?
Order a website test on UserTesting with the following components:
- Use screener questions to set participants up for success
- Make sure participants are located where you need them to be: Are they at home right now? Do they need to have access to something like their refrigerator?
Incorporate a Camera Tasks Section (New!)
Beginning July 30, 2020, all Insight Core customers have the ability when creating a test plan to add camera tasks. By doing so, we’ll automatically add a screener question and instructions making it clear to participants that they will need to engage the rear-facing camera when completing the test, and we also make it easy for them to initiate engaging the camera with the push of a button.
What kinds of experiences can I capture?
You can ask participants to show you their surroundings (i.e. living room, kitchen, etc.), or show them interacting with a product (i.e. thermostat, toaster, etc) However, keep in mind that participants will be handling the phone, and will likely be completing the tasks one-handed.
Our mobile recorder also allows for customer experience studies such as unboxing and destination studies.