How to Launch a Study
Best practices for how to launch a study
- Determine the key research questions that you want the study to answer.
- Write tasks that closely relate to the research questions.
- Each task should be concise and easy for testers to read.
- Use simple terminology that will be understood by the target audience
- Each task should include contextual cues to ensure that testers follow instructions as intended.
- “Direct your attention to the three red icons at the center of the page.”
- Emphasize important words or phrases by surrounding them in double asterisks to bold them.
- **Without clicking anywhere,** discuss your initial impressions of this page.”
- Make sure that each task is neutral and non-leading, so that the tester can provide natural, unbiased feedback.
- “What are your thoughts on the layout of the homepage?” instead of “Do you like the layout of the homepage?”
- Clarify when a tester should move on to the next task.
- “Move to the next task once you’ve reached the pricing page.”
- Include follow-up tasks to prompt users’ feedback on their experience finding information or walking through a flow.
- “How difficult or easy was it to find pricing information? Please explain.”
- Launch a “dry run”, or single pilot session, to verify that the tasks are capturing the intended feedback. Make any necessary tweaks to the tasks before launching the rest of the sessions.