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  3. Test Templates and Use Cases

Templates

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Kayleigh
DISCLAIMER: Page is under construction and some template links may not work.

 

The UserTesting team authored a series of popular and frequently used templates based on common objectives and desired outcomes across your product development cycle. They employ customer experience best practices and help you quickly and effortlessly get fast results in key focus areas.

To get started using a template, simply click on a link below. The template will appear in the UserTesting account you're logged into. From there, customize the demographics, tasks and questions, and launch

COVID-19 Templates

To help our customers navigate the current challenges of the global health situation, we have created a set of industry-specific, COVID-19 test templates for Insight Core.

Industry-specific templates help you understand how customers are adapting their behavior in your sector so you can innovate your experience and optimize your digital channels. Get feedback on your messaging and content to make sure you're using the right tone and sharing the right information to meet customer's needs and concerns.

In addition to three general business templates suitable for any organization, the currently supported industries are: banking and financial services, retail and grocery, restaurants and food service, travel and hospitality, healthcare, education, and employee experience.

COVID-19 templates can be found under the New menu on your dashboard, just click  "Create from template."

Learn more about the templates at Resources Related to COVID-19.

 

Visit UserTesting University for a brief, on-demand course about how to effectively use templates!

Please note: your UserTesting account must have the appropriate permissions to launch a test in order to access templates.

Learn more about how to use templates

Templates by Topic

Industry-Specific Templates

Discovery

Journey Interview

Objective: What actions do participants take, and what are the experiences and barriers encountered during and after an activity? Where are the potential areas of improvement for that activity?

Light Ethnography

Objective: How do participants complete an activity in their home? Where are the potential areas of improvement for that activity?

Needs Assessment

Objective: What are the perceived and expressed needs of participants when performing an activity? How can that activity be improved?

Concept Study: Single Page

Objective: After exploring a concept presented on a single page, what are participants' impressions of it?

Concept Study: Multiple Pages

Objective: After exploring a concept presented across multiple pages, what are participants' impressions of it?

Concept Study: Video

Objective: After watching a video of a concept, what are participants' impressions of it?

Design validation

Prototype Evaluation

Objective: What are participants' impressions of a prototype, and do they understand it?

Preference Study

Objective: After viewing 2 designs, which design do participants prefer?

Navigation/Findability

Navigation / Findability: Exploratory

Objective: Can participants find an item, product or information of their choosing by using the menus (not the search function)?

Navigation / Findability: Category-Specific

Objective: Can participants find a type of item, product, or information, as defined in the study, by using the menus (not the search function)?

Navigation / Findability: Item-Specific

Objective: Can participants find a specific item, as defined in the study, by using the menus (not the search function)?

Card Sorting: Open

Objective: How do participants group items and label groupings of items?

Card Sorting: Closed

Objective: How do participants group items?

Tree Testing

Objective:  Do participants successfully navigate to the correct area of a menu to complete key tasks?

 

Competition

Competitor Study: Exploratory

Objective: After searching freely within two competitor websites or apps, how do the experiences compare and which experience do participants prefer?

Competitor Study: Category-Specific

Objective: After searching in a category within two competitor websites or apps, how do the experiences compare and which experience do participants prefer?

Competitor Study: Item-Specific

Objective: After searching for a specific item within two competitor websites or apps, which competitor do participants prefer?

Value and purpose

First Impressions

Objective: What are participants' impressions of an experience after interacting with it for the first time?

Landing Page Conversion

Objective: Does the landing page clearly communicate its purpose and entice participants to take the next step?

Brand Perception: Brand Unaware

Objective: What are participants' perceptions of a brand they're introduced to for the first time?

Brand Perception: Brand Aware

Objective: What are participants' perceptions of a brand they already know?

Understanding Value Proposition: Users

Objective: Do participants understand the value of a product, service, or experience they've used in the past?

Understanding Value Proposition: Non-Users

Objectives: Do participants understand the value of a product, service, or experience they're introduced to for the first time?

App Store Listing

Objective: Does an app's description and images encourage participants to download and use the app?

E-Commerce

Retail / E-Commerce UX Assessment

Objective: Can participants complete the most common tasks on a retail site?

Retail / E-Commerce Product Detail Page

Objective: Is a product detail page easy to use and does it present information participants expect?

Retail / E-Commerce Shipping Options

Objective: Do shipping options affect participants' shopping experience?

Retail / E-Commerce Checkout Flow

Objective: Does a retail site's checkout flow fit participants' expectations?

Retail / E-Commerce Shopping Cart Flow

Objective: Does a retail site's shopping cart flow fit participants' expectations?

Retail / E-Commerce Finding Nearest Location

Objective: Can participants find and easily use the locator?

Retail / E-Commerce Nearest Location with Item Available

Objective: Can participants easily find the nearest location that has a given item in stock?

Gift Card Purchase

Objective: Are participants able to find and purchase gift cards?

Higher education

Universities and Colleges UX Assessment

Objective: Can participants complete the most common tasks on a college or university site?

Real estate

Real Estate UX Assessment: Renters

Objective: Can participants looking to rent a property complete the most common tasks on a real estate site?

Real Estate UX Assessment: Buyers

Objective: Can participants looking to buy a property complete the most common tasks on a real estate site?

If you have any questions reach out to your Customer Success Manager.

 

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