Research methodologies

  • Competitor study

    What is a competitor study? A competitor study is when you ask participants to interact with one or more of...

    Nov 16, 2017 08:48AM PST
  • Diary study

    What is a diary study? Diary studies are a type of longitudinal study in which participants create “diary e...

    Oct 25, 2017 11:32AM PDT
  • Focus groups

    What is a focus group? A focus group is when a moderator asks a group of people about their behaviors, pref...

    Nov 13, 2017 10:17AM PST
  • Longitudinal study

    What is a longitudinal study? Longitudinal studies collect data on multiple occasions from the same partici...

    Oct 25, 2017 11:52AM PDT
  • Multi-channel study

    What is a multi-channel study? A multi-channel study is when participants complete the same task(s) on more...

    Oct 25, 2017 11:39AM PDT
  • Omni-channel study

    What is an omni-channel study? An omni-channel study captures activities that span more than one channel or...

    Oct 25, 2017 11:43AM PDT
  • Preference testing

    What is preference testing? In preference testing, participants interact with and review multiple designs t...

    Nov 09, 2017 12:50PM PST
  • Prototype testing

    What is prototype testing? Prototype testing consists of sharing prototypes or wireframes with participants...

    Nov 13, 2017 08:10AM PST
  • Mobile prototype testing with other tools

    You can easily get feedback on your mobile prototypes with UserTesting. Simply extract the sharing URL from yo...

    Dec 01, 2017 07:58AM PST
  • Qualitative sampling of an online survey

    What is a qualitative sampling of an online survey? A survey is a series of questions answered by the targe...

    Nov 16, 2017 08:41AM PST
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