What is a tree test?
Tree testing is a way to evaluate the findability of topics within a website or app. Users are shown a text version of the site or app structure without the influence of the visual design of the navigation (see example) and are asked to indicate where they would expect to find specific items or topics.
Why is tree testing helpful?
Tree testing can give you insight into how easy it is for users to find important items within a website or app? This information can provide guidance when designing or assessing an information structure.
When should tree testing be conducted?
A tree test is usually conducted:
- prior to the design phase to evaluate a current structure that will be redesigned
- during the early design phase to evaluate a proposed structure
We suggest asking users to record themselves using the UserTesting platform while they complete a tree test using a third-party tool (we recommend using TreeJack). Users are asked to think out loud as they complete the tree test, so we can observe their behavior and listen to their feedback as they work on the activity.
Contact your Customer Success Manager to plan a tree test.