Choosing a research methodology

Last Updated: Oct 02, 2017 05:32PM PDT

Not sure which research methodology to choose? These guidelines will help you understand which methodology to use at each stage of your process.

Where are you in your design process?

We haven’t designed anything yet or we have an existing design, but we are thinking of redesigning.
This is a great opportunity to gather information about people’s needs, behaviors, and requests so you can provide an experience that meets their expectations.

Figure out what users really need and want by observing them in context.

Ask target users about their behaviors, preferences, attitudes, and opinions.

Understand what competitors are doing and where the opportunities are.

Get a pulse on your current experience, so you can measure against it as you iterate and improve.

We have are in the design phase, but we haven’t launched anything yet.
If you have some sketches, wireframes, or a clickable prototype, you can put it in front of your target audience and get feedback on interactions, content, and look and feel. The earlier you identify issues, the cheaper it is to fix them.

Gather data for designing key users flows, navigation, and structure.

Put designs in front of users and get feedback.

We just launched a new design or we have an existing design, and we want to know how we’re doing.
If you’ve just launched a new design or experience, you can get quick feedback from your target audience. You can see if the design meets users’ expectations and how it fits into the lives of your target audience.

Put designs in front of users and get feedback.

Get ideas for A/B studies or understand why one version converted more than another.

Get a pulse on your current experience, so you can measure against it as you iterate and improve, or benchmark your new design against your previous design.

Measure engagement and see how an experience fits into the lives of your users in their natural settings.

Take a look at the holistic experience across touchpoints and channels.

If you have any questions or would like to run a study, reach out to your Customer Success Manager or support@usertesting.com.

entsupport@usertesting.com
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