This eBook is for:
Marketers and Optimization teams who are looking for new ways to boost their website conversions.
It’s time to roll up your sleeves and take your website conversion to the next level! Learn how to combine analytics that tell you what is happening with user testing in order to find out why. You'll get a hands-on overview of exactly what to look for in Google Analytics, and how to apply your findings during your next UserTesting study.
This eBook includes:
- Step-by-step guide to using Google Analytics for optimization
- Best practices for planning your UserTesting studies
- Expert tips on creating an optimization roadmap
- Bonus section: Optimizing ad campaigns!
What you'll learn:
How to use Google Analytics to inform your UserTesting strategy and increase your conversions.