What is a 1:1 user interview?
A 1:1 user interview is when a moderator asks a user a series of questions about behavior, preferences, attitudes, and experiences on a topic or item of interest. Interviews can be conducted in person or online/over the phone.
Why are 1:1 user interviews helpful?
Interviews can provide in-depth details about a user’s actions, thoughts, and feelings.
When should user interviews be conducted?
User interviews can be conducted at any time during the lifecycle of a product. However, they are typically done:
- Before development, as a way to gather requirements
- After the site or product has been launched, to gather feedback on how people use it, when they use it , and why
Contact your Customer Success Manager to plan a 1:1 user interview with UserTesting.