1:1 User Interview

Last Updated: Nov 30, 2016 11:36AM PST

What is a 1:1 user interview?

A 1:1 user interview is when a moderator asks a user a series of questions about behavior, preferences, attitudes, and experiences on a topic or item of interest. Interviews can be conducted in person or online/over the phone.

Why are 1:1 user interviews helpful?

Interviews can provide in-depth details about a user’s actions, thoughts, and feelings.

When should user interviews be conducted?

User interviews can be conducted at any time during the lifecycle of a product. However, they are typically done:

  • Before development, as a way to gather requirements
  • After the site or product has been launched, to gather feedback on how people use it, when they use it , and why

Contact your Customer Success Manager to plan a 1:1 user interview with UserTesting.

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